SEO Positive Responds to Report Showing a lack of Interest in TV and Digital Video

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Only half of brands are looking to invest in TV and digital video.

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It is understandable that companies often approach us asking for help with social media and video sharing sites as it is a delicate, difficult and time consuming process.

According to a study published on Econsultancy, only half of agencies are interested in investing in TV and digital video throughout 2013. Although an emerging channel some are obviously still hesitant in investing in the medium. The findings showed that 43 percent of agencies agree, and seven percent strongly, feel that they lack the tools to truly unify planning and measurement of TV and video campaigns.

This comes as a surprise for SEO Positive, one of the UK’s most popular search engine optimisation companies. As companies and brands expect to be visual on all channels including social media – Twitter, Facebook, Pinterest, Google+, as well as sites such as YouTube and Vine, it can become too much to handle as Ben Austin, Managing Director added, ‘It is understandable that companies often approach us asking for help with social media and video sharing sites as it is a delicate, difficult and time consuming process. It is important to create the correct atmosphere, personality and brand that is capable on interacting with customers. TV and digital video is an even more difficult aspect – TV requires huge budget and video often requires some good skills and lengthy time, something that some companies find hard to produce.’

SEO Positive expects that the larger the brand the more money and therefore tools that are invested in TV and digital video marketing. For smaller business it may simply be too costly and time consuming.

SEO Positive continues to follow industry based news.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design

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