Carol's Daughter Introduces New Monoi Sacred Strengthening Serum, 92% Stronger Hair – No Matter What You Do To It

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Carol’s Daughter introduces new Monoi Oil Sacred Strengthening Serum, miracle oil that treats the most distressed hair.

What is it? An intensely restorative Monoi oil-infused serum that strengthens hair from the inside out after one use by 92%. Harnessing the power of ultra-rejuvenating Monoi Oil from the Tahitian islands, this lightweight, silicone-free formula treats even the most distressed, damaged hair, rebuilding the structure of each individual strand for longer, stronger and healthier hair. Developed with intensely conditioning, fortifying Monoi Oil, it also contains a lush blend of Mirabelle Plum Seed Oil, which improves hair health, as well as Kukui and Rose Hip Seed Oils to seal in moisture and create a protective shield against future damage. The result? Indestructible hair that gives you the freedom to dry it, dye it, curl it, straighten it, and relax it to your pleasure.

What’s the story? A lover of flowers, Lisa Price, Founder of Carol’s Daughter, learned about an ancient Polynesian ritual passed down from mothers to daughters involving her favorite gardenia flower. Fifteen Tiare gardenia flower buds are handpicked by revered, village-appointed “Mommas” who soak them in the first cold press oil of the indigenous Coprah coconut. The Tiare flower is praised for its softening, purifying and soothing abilities, and the Coprah coconut oil, which is referred to as ‘the white gold of Tahiti,’ is celebrated for its moisturizing and nourishing properties.

After 15 days, the Tiare buds blossom, and their naturally extracted oils blend with to create Monoi Oil, unmatched in its natural power to heal and repair. Touched by this story, Lisa created an award-winning reparative hair care collection based on this potent ingredient, including this latest addition: Monoi Oil Sacred Strengthening Serum.

How does it work?
From blowouts and coloring to relaxing treatments and straightening, hair is expected to put up with quite a bit of wear and tear, and the numbers don’t lie: 87% of women heat-style their hair, causing it to become 64% weaker; 73% of women undergo hair coloring treatments, leading to hair that’s 85% weaker; and 72% of African-American women chemically straighten their hair, causing it to be 96% weaker.

Love it! Where do I find it? Carol’s Daughter Sacred Strengthening Serum is available at Carol’s Daughter Stores, Carolsdaughter.com, and select Ulta, Sephora, Macy’s, Belk and Dillard’s stores nationwide for $30.

ABOUT CAROL’S DAUGHTER
Carol's Daughter is Lisa Price, a woman whose passion for fragrance led her into the kitchen to create "good for you" products, for her friends and family. Inspired by the delicious recipes and irresistible smells from her Nana's kitchen, Lisa's creations all began with a beautiful fragrance and the best ingredients. Today Carol's Daughter products can be found in Carol's Daughter retail stores and on carolsdaughter.com, at Sephora, Macy's, Dillard's, Regis, ULTA, Belk, and on HSN.

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Lauren Branche
Carol's Daughter
646-329-3943
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