Traackr Launches Next Generation of Influencer Marketing Platform

Re-architected interface, powerful search and engagement features help marketers maximize online marketing impact

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Traackr: Influencer Marketing Platform

Influencer Marketing

Traackr is on the leading edge of a new breed of digital marketing tools that help us understand the people and content that matters most to our work.

San Francisco, CA (PRWEB) March 04, 2013

Traackr, the leading influencer search engine, today launches the next generation of its influencer marketing platform that allows marketers to zero in on the most important people and content on the web for niche topics. To better align with the workflow of marketers, Traackr has enhanced the platform with features including built-in Twitter integration, instant search, real-time data and inline content access, enhanced data filtering, and revamped live support. With cross-platform influencer search and content data, Traackr provides the insights needed for social media marketing efforts to drive maximum business impact.

“General social media monitoring tools have failed to deliver actionable insights to marketers who are flooded with mentions and have very limited capabilities to prioritize their outreach,” says Barbara Bates, CEO of Eastwick Communications. “Traackr is on the leading edge of a new breed of digital marketing tools that help us understand the people and content that matters most to our work.”

The new platform brings Traackr’s already praised interface to the next level and aligns the product to influencer marketing best practices. Marketers will now have all the tools within the platform needed for their influencer marketing to have a lasting impact and the ability to stay on top of the dynamic conversations taking place across every social platform.

Enhanced features include:

  • Instant Influencer Search – allows users to build A-Lists in seconds
  • New interface – redesigned to better support a breadth of influencer marketing activities
  • Inline content – users can access any content published by influencers in real-time
  • Twitter integration – users can engage with influencers (follow, reply, retweet) immediately from within Traackr

“Traackr helps separate the signal from the noise on the social web by focusing on the people who are most relevant to a given conversation,” says Pierre-Loic Assayag, CEO of Traackr. “This new version of our product is a huge leap towards providing our customers greater access to marketing and social data points that help them build, manage and measure effective online influencer programs.”

"In the first wave of social media marketing, there was an over-reliance on the wrong type of metrics,” says Sam Fiorella, coauthor of the forthcoming book Influence Marketing: How to Create, Manage and Measure Brand Influencers. “With a dedicated focus on contextual influence, platforms like Traackr are pushing us into the next phase of influence-driven marketing where businesses can truly understand the people and content that have an authentic influence on the buying decisions of their customers.”

With Traackr, marketers filter the web to find, research and engage with the people who matter most to their business:

  • Contextual influencer search finds people on any topic and in specific geo-locations
  • Built-in engagement for responding quickly to influencer content in real-time
  • Smart filters surface highest impact people and content based on custom criteria

About Traackr
Traackr enables marketers to focus their social initiatives on the people who have the greatest ability to impact their objectives. The tool discovers, monitors and measures online influencers and the content they produce. More than 140 brands including EMC, JPMorgan Chase & Co and Thomson Reuters and half of the top 50 communications agencies use Traackr to drive successful social programs and earn more attention by engaging with the right people. You can learn more at http://www.traackr.com.