Be the Bay Launches Peace, Love & Blue Crabs Line

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A portion of Be the Bay's proceeds benefit Chesapeake Bay restoration projects.

peace love blue crabs t-shirt by Be the Bay

Be the Bay launches its newest line, "peace love blue crabs."

Crabs are resilient, beautiful and richly connected to the history of the Bay. As tough as they are, even blue crabs need a healthy Bay to survive.

The blue crab is one of the most recognized symbols of the Chesapeake Bay and now it’s playing center stage in Be the Bay’s newest line of casual apparel and gifts.

This month, Be the Bay launched its newest line, “peace love blue crabs.” The “peace love blue crabs” line features t-shirts and window decals, with plans to expand to other products.

"Blue crabs are a perfect symbol of the Chesapeake,” said Paula Jasinski, president and founder of Be the Bay. Jasinski is a marine biologist who, in addition to Be the Bay, helps communicate the complex biology of the Chesapeake Bay through her consulting company, Chesapeake Environmental Communications.

“Crabs are resilient, beautiful and richly connected to the history of the Bay. As tough as they are, even blue crabs need a healthy Bay to survive."

Be the Bay is a casual apparel company featuring original Chesapeake Bay-themed art by its marine biologist founders, Paula and Dave Jasinski. It launched in 2007 as a way to celebrate everything people love about the Chesapeake. A portion of sales are donated each year to Chesapeake Bay restoration projects.

Be the Bay’s “peace love blue crabs” t-shirts are 100 percent cotton, pigment-dyed and feature a blue crab, hand drawn by Paula Jasinski, on the front left chest. The back says “peace love blue crabs” with the ‘a’ in crabs replaced by an illustrated crab.

“It’s a simple, yet powerful, design and message,” said Be the Bay’s vice president, Dave Jasinski. “This design builds on our concept of broadening awareness of Chesapeake Bay’s health. Our customers can promote a healthy Bay by wearing one of our t-shirts and their purchase also supports restoration activities.”

This line builds on the Be the Bay’s popular “peace love & oysters” line.

All apparel and gifts are available through http://www.BeTheBay.com and in boutique clothing and gift shops throughout the Chesapeake Bay region.

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Stephanie Heinatz
Be the Bay
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