Santa Ynez, California (PRWEB) March 05, 2013
Strategic partners Acosta Global Marketing (AGM) and The Celebrity Source, announced the Celebrity Personal Choice wine project, matching celebrity personal favorite selections of varietals with leading American wineries. Partial revenue from sales will benefit a number of charities chosen by the celebrities and wine brands. According to AGM founder Robert Acosta, the concept was inspired as a result of his former days as a Hollywood writer-director combined with his current experience as owner of a vineyard and his winery-marketing firm. “The passion for wine has grown tremendously in the past decade, and in particular, the improvement of the American varietals have brought millions of consumers to appreciate wine so much more. Vintners have answered the call to offer more affordable wines and wonderful blends, generating an enthusiasm for both the novice and connoisseur. At the same time the public has an insatiable passion for celebrity lifestyle, including wanting to know which wines are their favorites and why. When the concept hit me it was natural for me to then research and seek out the best celebrity endorsement company, and all roads led to Rita Tateel at The Celebrity Source,” said Acosta.
Tateel recounts Acosta’s first call. “As soon as Robert called and told me the concept behind Celebrity Personal Choice Wines I knew it was a winner and a project I wanted to be a part of. It’s win-win for all concerned. Wineries will gain brand extension and publicity through the celebrity’s brand and fan base while the celebrity gains another vehicle to express their brand image, and at the same time raise awareness and funds for their favorite causes.”
Celebrity Personal Choice will focus on wineries and vineyards producing 400,000 cases or more who have consumer recognition on merchant shelves in major retail locations. The charities benefitting from wine sales will be mutually chosen by the celebrity and the wine brand. Wineries that participate in the Celebrity Personal Choice program will not only be able to utilize the celebrity’s name on the bottle, but also reap the public relations and marketing benefits through their celebrity’s social media platforms and website.