Spafax to supply in-flight entertainment programming services to the Cathay Pacific Group

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Global content agency Spafax has been appointed to provide in-flight non-Asian entertainment services to Cathay Pacific and its sister airline, Dragonair.

Global content agency Spafax has been appointed to provide in-flight non-Asian content entertainment services to Cathay Pacific and its sister airline, Dragonair.

Spafax will supply Cathay Pacific and Dragonair with in-flight entertainment, including all audio as well as non-Asian movie and TV programming services onboard.

Niall McBain, Chief Executive Spafax said:

“We are extremely excited to be working with the Cathay Pacific Group, one of the world’s most respected airline groupings.

“The Cathay Pacific Group's commitment to delivering a world-class passenger experience through state-of-the-art entertainment is clear. They understand that passengers have sophisticated tastes and rapidly evolving expectations. Here at Spafax we look forward to providing a service that continually surprises, delights and entertains passengers, offering them, and the Cathay Pacific Group, the service they rightly expect.”

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Editor’s notes

For interviews with Niall McBain or for further information please contact :Alice Williams, Schneider Bartosch Communications: alice(at)schneiderbartosch(dot)com + 44 (0)20 7159 3470

About Spafax

Spafax is one of the word’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Other clients include Air Canada, British Airways, Emirates, Etihad Airways, Fairmont Hotels & Resorts, Lufthansa, Mercedes-Benz, and many more. Spafax is a tenthavenue WPP company. http://www.spafax.com

Spafax facts and figures

25 years negotiating with film and music studios
25 years acquiring and commissioning content
25 years working with the world’s leading brands
#1 media group in the world: WPP
2 million consumers per day

About Cathay Pacific

Cathay Pacific Airways is an international airline registered and based in Hong Kong, offering scheduled passenger and cargo services to more than 170 destinations in over 40 countries and territories.

The company was founded in Hong Kong in 1946 and remains deeply committed to its home base, making substantial investments to develop Hong Kong as one of the world’s leading global transportation hubs. In addition to the fleet of over 130 aircraft and another 89 new aircraft due for delivery up to 2020, these investments include catering, cargo terminal, ground handling companies and the corporate headquarters, Cathay Pacific City, at Hong Kong International Airport. Hong Kong Dragon Airlines Limited (Dragonair), an Asian regional airline registered and based in Hong Kong offering scheduled services to over 40 destinations in Mainland China and elsewhere in Asia with a fleet of 39 aircraft, is a wholly owned subsidiary of Cathay Pacific.

Cathay Pacific is a founding member of the oneworld global alliance, whose combined network serves over 900 destinations worldwide. Dragonair is an affiliate member of oneworld.

About tenthavenue

tenthavenue’s vision is to optimize performance wherever people engage with the world. tenthavenue’s mission is to be the leading global company to identify and build tailored audiences and outcomes across multiple channels and devices.http://www.tenthavenue.com

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fiona bartosch

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