London (PRWEB UK) 5 March 2013
With a history spanning more than two decades, and over 130 retail stores globally, Australia’s iconic activewear label for women has finally landed in the UK.
The much-loved brand, which aims to inspire all women to lead an active life, will be available to buy exclusively online at http://www.activeinstyle.co.uk.
Lorna Jane is designed for women by women and its British-born Founder and Chief Creative Officer Lorna Jane Clarkson remains at the helm of the business today. Known for providing that perfect mix of fashion and function, Lorna Jane is committed to delivering active, authentic, innovative and inspirational garments to its customers. Its aim is to inspire women to live their best life though active living.
The UK online store will allow women easy access to the brand’s monthly collections of between 70 to 100 new pieces of activewear. The ability to create these extensive collections has long been a unique selling point for Lorna Jane and inspires and motivates its loyal customers to continuously aim to lead an active life.
For the first time UK women will be able to purchase Lorna Jane clothing online and receive their order directly from the UK. There will be free shipping on all orders over 30pounds.
Shoppers will be able to browse by category such as running leggings, sports bras, sports tops, and jackets, as well as by activity such as running, yoga, gym or leisure. Filters enable the search to be customised by colour or price. The site also features offers and promotions exclusively for the UK market; as well as access to the inspirational videos created each month to accompany the new collections and campaigns.
Lorna Jane Clarkson’s three pillared philosophy of Move Nourish Believe remains a core principle for the brand as it expands into overseas markets. It is embodied in all aspects of the business and continues to represent the meaning behind Lorna Jane’s three icons which have become synonymous with the brand and integrated into its identity and behaviour.
The MNB message will be promoted to the UK market as it is elsewhere and all women will be encouraged to move their body every day, nourish from the inside out, and believe anything is possible. This philosophy, together with its clothing, allows Lorna Jane to uphold its essential brand promise: to provide on-trend activewear with superior hi-tech fabrication and construction to improve performance, motivate, and inspire women to move nourish and believe every day in order to live their best life. With stores nationwide across Australia, 10 stores in the US, 3 in South Africa, and one in Dubai,
Lorna Jane’s entry into the UK market secures its position as a global brand and a leader in women’s activewear.
For all enquiries please contact:
Caroline Lucey, Lorna Jane UK
Tel: 07718 125 383 / Email: caroline(dot)lucey(at)lornajane(dot)co(dot)uk
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