SEO Positive Respond to Statistics Detailing Email Usage

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Figures show an increase in the amount of mobile email users.

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People are moving more and more away from desktop devices and looking to carry out browsing, downloading and accessing on the move

According to Econsultancy, a new study has found that 41 percent of emails were opened on mobile devices in the second half of 2012, and is on course to overtake those opened on desktop. The findings by Knotice show that 29 percent of the figure was taken up by smartphones and 12 percent by tablets, an increase of 25 percent and 11 percent respectively. The report also found that Apple dominated the devices with iOS systems accounting for the vast majority of both smartphone and tablets.

The increasing use of mobile for browsing the web, shopping and checking emails is a trend that cannot be ignored. Over the last year we have all seen a move towards a more mobile friendly market encouraging and making everyday tasks that used to be only carried out by desktops made on portable devices.

SEO Positive understands the importance of adapting with the times and considering mobile usage for search engine optimisation, AdWords and designing mobile friendly sites. Ben Austin, SEO Positive’s Managing Director explained, ‘People are moving more and more away from desktop devices and looking to carry out browsing, downloading and accessing on the move. Smartphones and tablets allow this to be done quickly and simply so it is no wonder that consumers are turning to them. From an SEO and AdWords point of view, it is important to ensure that the right adverts and listings are targeting the correct mobile users.’

SEO Positive continues to comment on industry news and findings.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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