Rebellion Media Acquires Craft & Hobby E-Store Stuff4.com

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Rebellion Media has made a strategic addition to its family of digital properties by acquiring Stuff4.com, a popular e-commerce website specializing in craft and hobby supplies.

The Stuff4 demographic fits well with several of our existing lifestyle websites and our suite of Mobile Mom apps, which gives us an opportunity to quickly expand Stuff4’s reach.

Rebellion Media has made a strategic addition to its family of digital properties by acquiring Stuff4.com, a popular e-commerce website specializing in craft and hobby supplies.

With a large, international customer base and more than 100,000 products available – including supplies for sewing, knitting, painting and more – Stuff4.com is a profitable company catering to an ever-growing crafts market.

Rebellion Media will help Stuff4.com grow its customer base and its revenues using Rebellion’s proven expertise in traffic acquisition, online marketing, community building, content personalization and mobile technology.

“Rebellion aggregates audiences and aims to give that collective audience a more personalized content and commerce experience. Stuff4 has a large and growing customer base which allows us to demonstrate the impact we can have with a property already operating with substantial scale,” said Rebellion Media CEO Ted Hastings.

“The Stuff4 demographic fits well with several of our existing lifestyle websites and our suite of Mobile Mom apps, which gives us an opportunity to quickly expand Stuff4’s reach.”

Natalie Baiden, who founded Stuff4.com in 2001, said joining forces with Rebellion Media will propel the company to a much broader customer base and provide those customers an even better, more personalized online shopping experience.

“We’re excited to join the Rebellion family,” said Baiden. “From the outset it was clear that combining the unique resources of both our companies would create an unparalleled opportunity for continued growth and success.”

About Rebellion Media
Rebellion connects millions of users every day to personalized content and communities through its large and growing family of websites, mobile apps and digital tools. In categories spanning sports, technology, lifestyle and entertainment, Rebellion delivers a rich and tailored digital experience. The company is headquartered in the thriving tech community of Waterloo, Ontario. For more information, visit http://www.rebellionmedia.com

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Colin Hunter
Rebellion Media
519-827-1999 2020
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