New Silentnight Campaign Aims to Raise Awareness for 35 Million Sleepless Brits

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According to recent studies, more than 35 million people in Britain claim that lack of sleep is leaving them ‘shattered’. A massive three quarters (75 percent) of Britons aren’t getting the recommended eight hours sleep per night.

Silentnight - the secret to a great night's sleep

Silentnight - the secret to a great night's sleep

National Bed Month runs throughout March and is there to remind everyone about the importance of getting a better night’s sleep and the role your bedroom plays in achieving that...

To mark National Bed Month in March, Silentnight are running the Spring Bedroom Makeover Challenge to raise awareness of the links between a high quality bed and a healthy, restful night’s sleep. Entrants will be asked to write a short blog about their dream ‘spring bedroom makeover’. The winner will receive a brand new luxury bed from Silentnight’s Diamond range – worth up to £1,000 – and an exclusive consultation with leading interior designer Allyson Houghton, who will help them to achieve the bedroom of their dreams on a realistic budget.

Symptoms of poor sleep health can include headaches, irritability, depression and anxiety and concentration problems. Important factors in enjoying healthy sleep include a strong, supportive mattress – which should be refreshed every five to seven years – and a spacious bed to prevent partners from rolling into each other in the night.

“National Bed Month runs throughout March and is there to remind everyone about the importance of getting a better night’s sleep and the role your bedroom plays in achieving that,” says Lisa Artis of The Sleep Council. “A quality night’s sleep is key to maintaining our health and wellbeing and after seven years, even a good quality bed, will have been subjected to a lot of wear and tear – over 20,000 hours of it – and won’t be performing at anything like its best anymore. It’s all about optimising your perfect sleep environment.”

The Silentnight Spring Bedroom Makeover Challenge is open to all but will primarily engage with family, lifestyle and design bloggers, who can enter by submitting a link to their article through the Silentnight Twitter and Facebook pages.

The competition will be co-judged by acclaimed sleep therapist Dr Nerina Ramlakhan – whose book ‘Tired but Wired – The Essential Toolkit for Overcoming Sleep Problems’ was published in 2010. Dr Ramlakhan has given several media interviews on the subject of overcoming sleep problems, and is also Silentnight’s official ‘Sleep Expert’.

“Studies show that feeling safe and relaxed is one of the key elements to healthy sleep, and the way a bedroom space is set out can play an important role in this,” explains Dr Ramlakhan. “As a judge, I’m hoping to see some really interesting, creative entries that reflect the many ways that people can shape a bedroom around their own personalities.”

The competition closes at midday on Thursday, April 4th, with Silentnight announcing the lucky winner shortly after. Full information is available on the Silentnight website at http://www.silentnight.co.uk/spring-bedroom-makeover/.

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