LeadingResponse Appoints Amy Romero as Vice President, Product Solutions Manager

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Romero will drive the company’s rapid development of new, data-driven and digital marketing solutions.

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She (Romero) will focus on researching user behavior and communicating the value of the company's new digital products as well as showing our clients and team how to use data to improve the effectiveness of their marketing efforts.

LeadingResponse, LLC today announced the appointment of Amy Romero as VP, Product Solutions Manager. In this role, Romero will oversee product development and digital marketing strategy. She will report to LeadingResponse Chief Executive Officer Jim Lyons and Chief Operating Officer Judy Gessner.

"Amy is a valuable addition to LeadingResponse, as she brings a rare combination of skills in sales, marketing and operations," said CEO Jim Lyons. “The shift we are making towards data-driven and digital marketing in our organization will allow us to deliver innovative and effective marketing campaigns to our client’s targeted audience for less money and higher results.”

Lyons expanded on her role at LeadingResponse, saying, “She will focus on researching user behavior and communicating the value of the company's new digital products as well as showing our clients and team how to use data to improve the effectiveness of their marketing efforts.”

Prior to joining LeadingResponse, Romero worked at Ketchum PR, leading two of the agency’s largest integrated campaigns, running digital operations and developing data-driven products. A veteran of the agency world, she enjoyed a three-year tenure at Rapp NY, serving as Director of Digital Art and Development and Director of Broadcast.

Amy embarked on her career with a multi-year stint at the celebrated Jazz at Lincoln Center, working with Wynton Marsalis as an Assistant Tour Manager. Developing a flair for events and production, she later became a Producer of long-format television programming for clients such as HBO, Metro Television, and MSNBC. She holds a B.A. in Communications from Boston College and is Google Analytics certified.

"I believe that data will solve a lot of problems for marketers by helping them understand what media is working and what media we should invest in to accomplish their business goals," said Romero.

About LeadingResponse LLC
LeadingResponse is a unique marketing services holding company that, through its family of subsidiary companies, brings together strong, innovative customer acquisition solutions across industries.     

LeadingResponse is headquartered in Stamford, CT and has offices in Tampa and Dallas. For more information, visit http://www.leadingresponse.com.

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