Our new nationwide mall offering gives media buyers the kind of richly experiential new media they crave – right at point of purchase.
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New York, NY (PRWEB) March 05, 2013
ADRailUSA, the exclusive provider of ADRail escalator handrail advertising in the United States, announced the availability of ADRail in over 200 malls nationwide. The nationwide mall network will be available through ADRailUSA directly. This gives Out-of-Home media buyers the opportunity to specify ADRail in in top-5, top-10 and top-20 DMA, high-end mall properties throughout the US. Up until now, ADRail was only available in airports from Clear Channel Airport.
“Our new nationwide mall offering gives media buyers the kind of richly experiential new media they crave – right at point of purchase.” said ADRailUSA President Gianni Cotetta. “With escalator handrail advertising you get you get 30 to 60 seconds with a captive audience as they ride the escalators. Shoppers hit the pause button on escalators and are receptive to the right messages. Plus, escalators are choke points in malls – which guarantees that nearly 100% of the audience will get the message.”
ADRail™ escalator handrail advertising provides powerful ROI for advertisers. Research has proved that 85% of escalator passengers noticed the handrail ads, 64% correctly recalled the specific messages, and more than 93% of those who recalled the handrail advertising reported increased interest in the featured brand and product.
“In Chicago this past holiday season,” Cotetta adds, “we had two malls with campaigns where shoppers were driven into stores to buy certain items…and the shelves were literally cleared of merchandise.”
Powerful “on the ground’ tactics are available with escalator handrail advertising in malls. In Europe and Asia where ADRail has been in use for over ten years, advertisers deploy it to support brand and product messaging and promotions – and to drive consumers into existing stores, create awareness for new mall stores, direct traffic to mall events or local events.
ADRail is a temporary patented film that gets completely wrapped around the escalator handrail – exposing messages to riders like a personal billboard. Unlike side wraps, these messages don’t get lost in a tangle of legs and bodies on crowded escalators like side wraps or stair graphics.
ADRail film is created out of 4-color process with a gloss finish that literally pops messaging out of the space where consumers expect to see boring black handrails. This unexpected experience allows brands to immediately capture attention, even from long distances.
ADRailUSA’s patented technology allows advertising and branding messages to be applied to existing handrails of escalators and moving walkways. ADRail™ also increases safety by helping passengers better gauge the speed and motion of an escalator, and by using an antimicrobial property to reduce the spread of germs.
Founded in 2008, ADRailUSA is the exclusive provider of ADRail™ escalator handrail advertising in the United States. The company gives brands and escalator owners the opportunity to create and utilize media inventory in key markets across the United States. ADRail™ campaigns also provide powerful ROI for advertisers, and have been utilized by major brands including AT&T, BMW, Coca-Cola, Hampton Inn, H&M, Kraft, Land Rover, McDonald’s, Olympus, and Starbucks. For more details, visit ADRailUSA.com.
Gianni Cotteta, President of ADRAILUSA