The web is now an essential route to market for most businesses, but many often lose money by not understanding the pros and cons or how it fits into their existing model,”
Windsor, Berkshire (PRWEB UK) 5 March 2013
Most people venture to the cafe in search of a refreshing latte, but ebusiness expert Deborah Collier ended up leaving with an entire business in tow, after spending hours sat in her local cafe building a new range of online courses for small and medium sized businesses.
Despite an 80% year-on-year rise in Internet sales, reports suggest that just 18% of SMEs have e-commerce solutions in place. For many, it is the sheer cost of paying an external company to do with work, so Collier, who is the founder of Echo E-Business, decided to show small businesses how they could save valuable time and money when setting up their own e-commerce site.
After spending many afternoons in her local cafe building her new online e-business training courses, Collier has announced the launch of the first course in the series entitled ‘Selling Over the Internet’ priced at just £49.99.
The price includes 30 days access to the course material, which includes interactive modules and a quiz. Future courses in the series include ‘Search Engine Optimisation for the Business Owner’ and ‘Twitter for Business’, which all draw on Collier’s extensive experience working with brands likes PriceWaterhouseCoopers, John Lewis, Skype, Kenwood and the Saudi Post.
“The courses are non-technical and have interactive elements to help small businesses really great to grips with the concepts of e-commerce. The web is now an essential route to market for most businesses, but many often lose money by not understanding the pros and cons or how it fits into their existing model,” says Collier.
Collier, who has a loyal following of over 30,000 subscribers to her e-business newsletter at Learnebusiness.com, developed the courses as part of her own business strategy to respond to market changes and expand into web-based training. She urges other businesses to explore whether e-commerce could help them battle the challenging economic times and come out on top.
“The economic crisis has had a huge impact on the way business is conducted with more emphasis on the web than ever before. There has also been a breakdown in the barriers to trade for SMEs, and for the first time they are an equal playing field with big global brands. A good e-commerce site could be just what they need to gain valuable market share to drive the business forward and I want to help them succeed in achieving the best possible site for their business,” says Collier.
E-BusinessKnow-How Courses start at just £49.99. For more information visit ebusinessknowhow.com
Deborah can also be found delivering a more in-depth e-commerce courses including the 5-Day COB Certified E-Commerce Manager Program at locations around the globe.
E-Business Know-How™ is a suite of high-quality online courses tailored to the needs of the small and medium sized business.
These powerful learning tools were developed by Deborah Collier MD and Director or Strategy at e-business consultancy Echo E-Business. Deborah Collier, who is regarded as an industry expert, has trained and advised companies such as Saudi Post, Kenwood, Skype, John Lewis and PriceWaterhouseCoopers. She is regularly consulted by journalists, and her articles and insights have appeared in the national and international press.
For more information visit http://www.ebusinessknowhow.com
Journalist offer: If you would like complimentary access to the course for review purposes, please contact Bryony Stocks on 0845 838 4869 or email bryony.stocks(at)learnebusiness(dot)com