Big Frame and YouNow Launch the World’s First Live YouTuber Competition

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Big Frame and YouNow Launch the World’s First Live YouTuber Competition for Chance to be signed by YouTube Talent Management Firm Big Frame.

Big Frame, the Los Angeles-based media company and talent management firm representing many of YouTube’s biggest influencers, and YouNow, the live broadcasting social network, today announced the first ever live, online, competition show aptly titled The Next YouTuber Sensation - in search of the next YouTube star. The selected winner has the opportunity to earn a coveted contract for representation by Big Frame.

Set to take place over two days, March 6th at 4 PM PT / 7 PM ET and March 8th at 4 PM PT / 7 PM ET, aspiring YouTube creators from all corners of the world will compete live at http://www.younow.com/youtuber, hosted by YouTube star, Brizzy Voices. To qualify, contestants must have an existing YouTube channel and are each given 3 minutes to broadcast live, whatever it is that adequately displays their YouTube channel.

Ten finalists will advance to a final round as selected by a judging panel and the audience. Of these finalists, one will be named the Grand Prize Winner on March 8th and has the chance to be signed to Big Frame’s network. Two runners up will also be selected. For more information on entry rules and guidelines visit: http://bit.ly/13l4cxV

Talent competitions have proven to be global phenomena, and this is the first time that a talent contest will be produced live online and open to the public to participate from the comfort of users’ own computers and mobile devices.

The launch of The Next YouTuber Sensation talent competition reflects the shifting trend in consumer behavior towards participatory experiences. YouNow’s platform encourages audience members to collaboratively vote on performers in real-time, using crowdsourcing methods, to select superlative talent.

“This partnership with YouNow represents a great opportunity to obtain talent,” said Sarah Penna, Co-Founder and Head of Talent at Big Frame. “In a noisy and fast moving market, harnessing live performances and being able to look at talent from all over the world, in real-time, is a unique opportunity and we are glad to work with YouNow to make it happen.”

“Our partnership with Big Frame is an unprecedented opportunity for consumers, who are eager to be recognized, to gain exposure to AND get signed by a great company like Big Frame,” said Adi Sideman, CEO, YouNow. “Now anyone can participate in an American Idol–like reality talent contest from the comfort of their own device!”

About YouNow
YouNow is a live network that allows users to collaboratively broadcast live and interact with audiences in real time. The live network encourages users to participate in the broadcast experience, facilitating an entirely new entertainment format. YouNow enables users to expand their social influence, and is the only platform in the world that guarantees users an audience.

About Big Frame
Big Frame (http://www.bigfra.me) was founded in 2011 as a media company and talent management firm that helps creators develop audience, monetize content and build sustainable career trajectories on and offline. The company was part of YouTube’s Original Channels Initiative in Fall 2011 and launched its first funded channel, Bammo, in April 2012. The Big Frame network features some of YouTube’s highest performing talent including Dave Days, Destorm Power, MysteryGuitarMan and Tyler Oakley, making it a consistent Comscore leader with over 8 million monthly unique viewers, reaching over 15 million subscribers. Big Frame has worked with global brands including Fox, Hasbro, Levi’s, The Home Depot, Sony Electronics, Pepsi, and Virgin Mobile, amongst others. For more information visit http://www.bigfra.me and follow Big Frame on twitter for updates: @bigframeco

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Candice Reeves
YouNow
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