Bridesmaid And Cocktail Dress Donations Sought For Robbins Brothers “Sparkle & Share” Drive To Benefit Olive Crest Teen Girls

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Robbins Brothers, The Engagement Ring Store’s new event “Sparkle & Share” allows customers to donate gently worn bridesmaid, cocktail and evening gowns for prom-bound teen girls at Olive Crest.

Robbins Brothers and Olive Crest "Sparkle & Share" Dress Drive

We’re honored to be a conduit that will help fulfill the dreams of these young ladies who will be able to attend their local proms in style.

Fashionable women in Los Angeles, Orange County and the Inland Empire can help teen girls from Olive Crest attend the prom in style this spring at Robbins Brothers, The Engagement Ring Store’s "Sparkle & Share," the company’s in-store dress drive benefiting the charity starting today, March 5 through Sunday, March 31, 2013. Patrons can drop off dresses at one of the seven Robbins Brothers locations in Los Angeles during normal business hours, and will receive a $50 gift certificate towards any sparkly purchase of $395 or more.

Robbins Brothers in Torrance and Riverside will host special parties in celebration of Sparkle & Share on Saturday, March 16 (11am-7pm) and Sunday, March 17 (11am-6pm). Guests will drop off dresses, enjoy desserts, share their own fun prom photos in-store and on social networks, and interact directly with Olive Crest representatives to learn more about the organization.

“This is such a great cause near and dear to my heart,” said Diane Ferraro, director of brand experience and marketing for Robbins Brothers. “I’m grateful that we’re able to give women near our store locations the chance to give back to the community, and also learn more about Olive Crest, a compassionate organization that strives to provide at-risk teens with a positive and rewarding life experience. We’re honored to be a conduit that will help fulfill the dreams of these young ladies who will be able to attend their local proms in style, thanks to the generosity of customers and their friends donating bridesmaid dresses.”

“We are incredibly grateful for the opportunity to partner with Robbins Brothers in this effort,” said William Bedrossian, executive director of Olive Crest’s Los Angeles region. “Prom is just one of many important experiences Olive Crest is committed to providing our youth, and the generosity of Robbins Brothers and its customers will ensure our teen girls have a beautiful and memorable night.”

About Olive Crest
Since 1973, Olive Crest has transformed the lives of over 60,000 abused, neglected, and at-risk children and their families. The nonprofit organization works tirelessly to meet the individual needs of kids in crisis by providing safe homes, counseling, and education for both youth and parents. Its many innovative programs reflect the conviction that strengthening the family is one of the most powerful ways to help heal children. With unwavering compassion, the Olive Crest family maintains a lifelong commitment to the youth and families they serve even after they have graduated from the programs. The nonprofit serves nearly 2,000 children and families each day throughout California, Nevada and Pacific Northwest. Visit http://www.OliveCrest.org to learn more.

About Robbins Brothers
An engagement and wedding ring retail company with freestanding destination stores located in Southern California, Houston, Dallas/Ft. Worth, Texas and EE Robbins in Seattle, Robbins Brothers serves as the go-to place for couples in love. While the company specializes in engagement ring settings and loose diamonds, it carries an extensive selection of wedding bands, promise rings, anniversary bands, three-stone rings, earrings, pendants and bracelets. The company features designers including Scott Kay, Simon G., Tacori, Verragio, Coast Diamond and Jeff Cooper. Onsite jewelers are available to set diamonds, create custom-settings and perform service and maintenance checks. Each location is furnished with a refreshment lounge and relaxation area, television and children's play area. Visit http://www.RobbinsBrothers.com to learn more.

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Tracey Lyles