After enjoying immediate success overseas, expanding our product line to the stateside market was an obvious opportunity and we stand firmly committed to support the local Los Angeles economy while manufacturing a valuable, parent-first product.
Los Angeles, CA (PRWEB) March 05, 2013
KinderStuff, a web-only brand for premium fashion that keeps pace with growing children, launched their online storefront today and is currently accepting orders after securing seed round capital to deploy their stateside direct-to-consumer platform. The Los Angeles-based startup tackles one of parenting’s biggest problems by repurposing previously worn clothing to help alleviate the burden of dressing sprouting children.
Small children outgrow approximately seven clothing sizes within their first two years of development and that rapid growth often leaves parents grappling with a huge supply of single-use clothing. KinderStuff was launched to help parents repurpose their clothing inventory, keep their children dressed in affordable, premium fashion and minimize fabric waste.
With instant discounts as large as 20% off immediate purchases, parents who commit to return gently used KinderStuff clothing are incentivized to revisit KinderStuff’s online catalog for reoccurring purchases. The returned clothing is then collected against two categories; repurpose or recycle. The clothes that are qualify as ‘repurposed’ are articles who have maintained their shape, construction and overall quality. A third of all repurposed clothing is donated to local charities where the remaining inventory is resold on KinderStuff’s ‘Hand-Me-Down’ page. The returned clothes that do not meet the ‘repurpose’ standard are responsibly recycled in order to reduce overall fabric waste.
“We’re thrilled to extend the KinderStuff brand to the US market,” said Robert Rebholz, co-founder of KinderStuff. “After enjoying immediate success overseas, expanding our product line to the stateside market was an obvious opportunity and we stand firmly committed to support the local Los Angeles economy while manufacturing a valuable, parent-first product.”
KinderStuff’s direct-to-consumer approach eliminates costly wholesalers, retailers and other middleman to ensure a below market price for high-end, premium products. Additionally, by manufacturing entirely in the USA and Germany under safe conditions, KinderStuff hopes to appeal to domestic decision makers who are fashion-conscious yet share a sense of social and ecological responsibility. With stylish, casual designs, KinderStuff’s US product catalog is made of child-safe organic fabrics and will soon be entirely produced by skilled Los Angeles workers.
KinderStuff’s US operation is coordinated out of Los Angeles by a team of seven who drive launch efforts and manage local manufacturing. In 2011, the team secured ca. $300k in capital and expects to double their team by year-end on their way to profitability in 2015. The startup is currently in talks with investors and expects to raise another $700k in additional seed capital.
For more information on the KinderStuff product line, manufacturing process and sales cycle, please visit: http://www.kinderstuff.us.
For a media gallery of product stills, logos or screen grabs, visit: http://bit.ly/WEyYKM