InfoMotion Sports Launches Kickstarter Campaign for 94Fifty Sensor Basketballs

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Following successful unveiling at MIT Sports Analytics conference, March tournament time kicks off with world’s first Bluetooth enabled basketball.

InfoMotion Sports Technologies (http://www.infomotionsports.com) today announced that it has launched a Kickstarter campaign for the Company’s 94Fifty sensor basketball, the first and most advanced digital sport product that measures basketball skills in real time. The project can be found on Kickstarter at the following link. http://kck.st/VzCbyT

The new 94Fifty basketball uses the most advanced sensor suite available in digital sports to break down all aspects of a user’s game, from ball-handling and shooting to athleticism. The information is delivered through Bluetooth® technology using a robust mobile app that allows users to interact with their own real-world skills or with others in a digital format—resulting in elite level training and an immersive fan experience. Following a successful media launch last week and its debut at the MIT Sports Analytics conference, the Company is looking forward to its Kickstarter campaign.

“The response from the market and at the MIT Sports Analytics Conference over the past week has been overwhelmingly positive,” said Mike Crowley, Founder and CEO of InfoMotion Sports Technologies. “The Kickstarter program gives us a great way to further engage consumers and technology followers as we move closer to getting this product into the market. We are excited to be able to run the campaign all the way through the NCAA tournament title game in early April. “

The ball utilizes the company’s proprietary Point-of-Force measurement technologies and advanced components from Texas Instruments and Invensense. These technologies include sensors and sophisticated counting algorithms that instantly measure over 6,000 pieces of data per second, analyze the forces imparted by the player into the ball in practice or game situations to derive consistent snapshots showing how the player shoots, handles or moves with the ball.    

The consumer version of the 94Fifty sensor basketball line will include a robust downloadable app available on iOS and Android devices. The app provides customized workouts that advance the players through skill levels as well as the ability to measure shot arc, shot speed, backspin, dribble intensity, and many other skills that lead to better play on the court. The player experience also includes competing head to head with any player on any skill metric as well as competing with players anywhere in the world. After the Kickstarter campaign ends, the Product will be available via online sales only with estimated ship dates in the 3rd quarter of 2013. It will retail for US$295.

“Our research has shown a huge need in the market for a product with these capabilities, and compared to other ways that players spend to improve, this is a great value because it provides elite level training, diagnostics, and competition at an affordable price,” added Crowley.

About InfoMotion and 94Fifty® Sports Technologies: (http://www.94Fifty.com)
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that utilize proprietary point-of-force technologies, which quantify and digitize muscle-memory based athletic skills. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market, and is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development.

Visit http://www.94Fifty.com/press-room.

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Kelly Houle

Michael Crowley
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