Twitter is becoming increasingly useful for brands and this data shows that consumers are interacting with brands on Twitter.
(PRWEB UK) 6 March 2013
A new Brandwatch report published on Econsultancy has revealed that brands are mentioned on Twitter more than music and celebrities, with 3.6% of tweets mentioning a brand.
The report studied 10,000 random tweets and attempted to establish key Twitter trends for brands in 2013. They found that Twitter was approximately 62% engagement and 38% broadcast. 38% were solo tweets, 36% were replies, 44% were tagging and 22% were retweets.
Females were more likely to retweet, while replies were 18% more authored by males.
Based on the sample of 10,000 tweets, it is estimated that 12,600 tweets per minute mention a brand.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
“Twitter is becoming increasingly useful for brands and this data shows that consumers are interacting with brands on Twitter. Giving your brand a twitter account offers a level of communication and connection for your customers and potential customers as well as increasing your viability on the web.
“By interacting with customers and getting involved in talking points, your brand becomes much more relatable and introduces people to your brand who may not have discovered it otherwise.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.