PayPal, Bing, Nokia, eBay Among the Top Companies Featured at the Sentiment Analysis Innovation Summit hosted by IE. – Innovation Enterprise

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Speakers from @WalmartLabs, PayPal, Bing, Dell, Microsoft and Nokia will be among those featured at the upcoming Sentiment Analysis Innovation Summit, held at The JW Marriott Union Square from April 25 & 26, San Francisco, 2013.

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The summit provides a great opportunity to learn about the latest innovations in sentiment analysis and hear from experts in the field how they are using consumer sentiment and behavioral patterns to achieve success for their companies.

The Sentiment Analysis Innovation Summit will bring together the leaders and innovators from the industry for an event acclaimed for its interactive format, combining keynote presentations, interactive breakout sessions and open discussion.

Businesses have access to more information than ever before from the continuous flow of data coming from social forums: blogs, Facebook, online forums, and other social media channels. The biggest challenge is effectively using this information to increase consumer insight and drive success. As businesses try to understand the conversations, identify the relevant content and appropriate actions, many are turning to sentiment analysis; allowing for a better understanding of consumer preferences, market trends and brand awareness. The successful use of sentiment analysis has been credited with predicting results from American Idol, the 2012 US Presidential elections and stock performance.

Topics during this year’s Sentiment Analysis Innovation Summit include:

  •     Sentiment Analysis with Machine Learning and Polystructured Data
  •     “To Listen Is To Know:” Using Social Media and Search to Unlock Consumer Insights
  •     Enhance Engagement via Sentiment Analysis
  •     Organizing CRM around insight gained from analysis of online data
  •     Optimizing web usage through elective collection and analysis of data
  •     Measuring, Evaluating & Predicting the Social Consumer

"The explosion of social media sites where consumers freely share their opinions – both good and bad, offer incredible opportunities for businesses to really understand what their customers think,” said Heather James, Director, Global Operations for IE. – Innovation Enterprise. “The Sentiment Analysis Innovation Summit provides a great opportunity to learn about the latest innovations in sentiment analysis and hear from experts in the field how they are using consumer sentiment and behavioral patterns to achieve success for their companies.”

For a complete list of speakers, agenda, and registration details for the Sentiment Analysis Innovation Summit, visit https://theinnovationenterprise.com/summits/sentiment-analysis-san-francisco-2013.

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About IE. - Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Planning, Strategy, Decision Support & Advanced Analytics executives. Products include IE.Summits, IE.Finance, IE.Analytics, IE.Operations, IE.Strategy, IE.Membership and IE.Insights. Whether it's delivered online, or in person, everything IE produces reflects the company's unshakeable belief in the power of information to spur innovation.

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