The Excitement is Mounting: OLEZ Hair Care Products Readies for World-wide Industry Launch of Essence of Youth, O2 and NutriFuze

Share Article

The Trio of Restorative Hair Care Products Set to Make Debut at America’s Beauty Show, in Chicago, March 9-11, 2013 at McCormick Place, Olez Booth #1855

Olez's New Products Ready for World-Wide Launch

The results I have obtained with Olez’s new products have been phenomenal and to witness years of damage in client’s hair just disappear, is amazing.-Edward Teitel, Renowned Celebrity Stylist and Olez Creative Director

“Chicago, here we come,” said Jeremy Lurie, Marketing Director for Boca Cosmetics Group. The company, manufacturer of the professional hair care brand, Olez, will be launching three new products this weekend at America’s Beauty Show and the anticipation is building.

Olez’s three new products, Essence of Youth, O2 and NutriFuze™ combine the most advanced technology with the finest natural ingredients found around the world resulting in healthy, shiny, revitalized hair.

“Our mission is to provide innovative, professional hair care that contains restorative properties in a market in need of effective solutions,” said Claudio Correia, President of Boca Cosmetics Group, manufacturer of the internationally acclaimed, professional hair care brand, Olez.

In the same manner that BOTOX® and other cosmetic procedures smooth wrinkles, Olez’s Essence of Youth is formulated to smooth away imperfections in damaged hair. Essence of Youth promises to turn back the hair’s clock by removing damage accrued over years of chemical processing, heat styling and natural elements. It contains active natural ingredients with restorative properties capable of repairing broken hair fibers, giving hair a youthful, smoother look, while restoring hair strength.

O2 is Olez’s unique oxygen therapy program that detoxifies the hair and scalp. When applied, oxygen is released and removes all impurities from the hair and scalp followed by an infusion of essential nutrients and emollients required for healthy and luxurious hair.

Adding to Olez’s family of breakthrough restorative products comes NutriFuze™, the perfect hair diet for fragile, dull and nutrient-deprived hair. NutriFuze contains a cocktail of powerful exotic ingredients blended to restore hair that is damaged from excessive blow-drying, color and lifestyle.

During the show, Olez’s Creative Director and acclaimed, celebrity stylist, Edward Teitel, will be conducting two, not-to-be-missed, styling seminars on Sunday, March 10, in Room W183-C at 10:30 a.m. and again at 2:00 p.m. Teitel will focus on the latest editorial styling techniques and demonstrate how to utilize INCEPTION’S Apple Stem Cell technology. Attendees will receive an e-certificate of completion, Olez INCEPTION training manual as well as a coupon for exclusive discounts at the Olez booth.

“Olez’s products combine the most advanced technology with the finest natural ingredients found around the world resulting in healthy, shiny and revitalized hair,” said Teitel. “The results I have obtained with Olez’s new products have been phenomenal and to witness years of damage in client’s hair just disappear, is amazing,” he added.

Boca Cosmetics Group recently returned from Hollywood where their luxurious line of products was featured at an exclusive, invitation only, beauty and couture suite for Academy Award nominees and Hollywood notables. “Our goal was to pamper the stars and introduce them to the newest and most remarkable hair treatments available today,” said Correia. “The welcome we received exceeded our expectation and all of the stars greeted our products with open arms. We couldn’t have asked for more!”

For more information, olez.com, email info(at)olez(dot)com or call 800-251-2479.

About Boca Cosmetics Group

Boca Cosmetics Group is a manufacturer of innovative, quality hair care products that combine natural ingredients with the latest technology, to deliver health and beauty.

Disclaimer: BOTOX ® is a registered trademark of Allergan, Inc. and is not affiliated with Boca Cosmetics Group or Olez in any way, shape or form.

OLEZ will be at America’s Beauty Show, March 9-11, 2013, McCormick Place, booth 1855 and will be offering demonstrations and training on Sunday, March 10th.

For more information, olez.com, email info(at)olez(dot)com or call 800-251-2479.

# # #

Editorial Note: Samples and photos are available by request.
Jeremy Lurie (561) 431-1477, Boca Cosmetics Group
Terri Lynn (954) 677-1030, Superstars

Disclaimer: BOTOX ® is a registered trademark of Allergan, Inc. and is not affiliated with Boca Cosmetics Group or Olez in any way, shape or form.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jeremy Lurie

Jeremy Lurie
Follow us on
Visit website