EveryMove Partners with MyFitnessPal to Blend the Leading Nutrition and Fitness Community with Industry’s First Rewards Program for Healthy Lifestyles

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EveryMove, the Seattle-based company that offers consumers the equivalent of a mileage rewards program for their health, today announced an integration partnership with MyFitnessPal, the leading free resource for nutrition and fitness tracking. Through the partnership, the community of more than 30 million MyFitnessPal users now will be able to leverage their healthy lifestyles to accumulate points and receive rewards from EveryMove’s retail and health industry partners.

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EveryMove, the Seattle-based company that offers consumers the equivalent of a mileage rewards program for their health, today announced an integration partnership with MyFitnessPal, the leading free resource for nutrition and fitness tracking.

Through the partnership, the community of more than 30 million MyFitnessPal users now will be able to leverage their healthy lifestyles to accumulate points and receive rewards from EveryMove’s retail and health industry partners.

“We are very pleased to be able to offer a seamless integration between EveryMove and MyFitnessPal,” EveryMove CEO Russell Benaroya said. “MyFitnessPal has been the number one requested integration on EveryMove and we are pleased to respond to the community with this winning partnership. But perhaps more importantly, MyFitnessPal aligns perfectly with our mission of rewarding healthy lifestyles.”    

"We know that many of our members are looking for ways to get recognized for making healthy choices,” said Albert Lee, co-founder of MyFitnessPal. “EveryMove provides that opportunity in a way that supports our community at MyFitnessPal."

EveryMove’s integration of MyFitnessPal comes on the heels of four other integrations that EveryMove has enabled in the past 30 days. These recent partnerships include:

  •     Active.com: Active.com is the leading online community for people who want to discover, learn about, share, register for and ultimately participate in activities about which they are passionate.
  •     Strava: Strava is a leading cycling app that enables users to track their rides via smartphones or dedicated GPS devices.
  •     Garmin: Garmin is a global leader in GPS devices for runners, cyclists and outdoor enthusiasts who track their activities. Garmin Connect makes it easy to upload, store, analyze, map and share activities online.
  •     Nike+ Fuelband: Nike+ Fuelband is an activity tracker that seamlessly connects a Nike+ account so users can track their daily activities and monitor how hard, fast, and often they train.

“As the EveryMove community continues to grow, our members are very vocal about wanting to connect their tracking devices or application of choice. If requests to EveryMove are any indication, the community of people that are using smartphones or other devices to capture their healthy activity is growing rapidly,” Benaroya said. “We work hard to create partnerships with other leading health and fitness applications that enhance that experience while supporting our goal of rewarding health lifestyles.”

About MyFitnessPal
MyFitnessPal makes good health attainable and sustainable for everyone. Powered by more than 30 million people, MyFitnessPal is the leading free resource to take charge of daily health. Partnering with top brands—including FitBit, BodyMedia, runtastic and Endomondo—and featuring a database of over 2 million foods, MyFitnessPal provides real-time nutrition and fitness tracking, insights and community support. MyFitnessPal's easy-to-use technology works seamlessly across Android, iOS, Blackberry, Kindle and Windows apps in addition to the web. MyFitnessPal is headquartered in San Francisco. For information, visit http://www.myfitnesspal.com.

About EveryMove
EveryMove is the nation’s first lifestyle-based rewards program that enables consumers to connect devices and applications that capture their healthy activities and convert that information into rewards from brands, their employer and their health care provider. EveryMove rewards consumers for their healthy lifestyle --‐ the more healthy choices a user makes, the more rewards they earn. Based in Seattle, EveryMove is funded by Premera Blue Cross, Blue Cross and Blue Shield of Nebraska and BlueCross BlueShield Venture Partners.

For information, please visit http://www.everymove.com.

Media contact
Bob Silver
EveryMove PR
bob(at)everymove(dot)com
206.355.2993

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Bob Silver
Silver Strategic Communications
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