SEO Positive Details the Importance of Newsroom Features in Light of a new Study

Share Article

Big brand sites usually contain a newsroom where consumers and customers can share and chat about products. A new study has highlighted the importance of this.

News Image
Making content easily and freely available on your site is important to create the correct impression for both potential customers and current.

According to Econsultancy, the importance of newsrooms is growing. The site looked at the world’s 100 best known brands and considered how much care blue chip brands took in their online corporate content and online newsrooms. Online newsroom should include a variety of information including staff information, logo downloads, facts and figure sheets, annual reviews, calendar events and a press archive.

Whilst some offered a positive experience others received an average of 38 percent – a less than satisfactory result. Furthermore of the top 100 brands only 22 percent offered value content such as blogs, news, tips and competitions. This spiked even higher with 40 percent failing to provide the simplest of image libraries and a worrying 19 percent stated press contact information.

SEO Positive, one of the UK’s most established search engine optimisation companies understands the importance of online newsrooms for both small and large brands. Ben Austin, Managing Director, explained, ‘making content easily and freely available on your site is important to create the correct impression for both potential customers and current. Whilst some performed well – particularly multinational brands such as Coca Cola, the majority failed to meet all requirements which raised issues that need to be addressed as soon as possible.’

SEO Positive continues to follow industry news closely.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ben Austin
Visit website