Major ADDY Honors for Cranford Johnson Robinson Woods

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The Little Rock chapter of the American Advertising Federation (AAF-Little Rock) honored Cranford Johnson Robinson Woods (CJRW) with 72 ADDY Awards, slightly more than half of the total professional awards given at the 2013 ceremony.

“CJRW is a results-oriented agency, and we believe that results come from developing the best possible creative work for our clients,” said Jay Cranford, CJRW senior vice president and chief creative officer.

The Little Rock chapter of the American Advertising Federation (AAF-Little Rock) honored Cranford Johnson Robinson Woods (CJRW) with 72 ADDY Awards on February 15, slightly more than half of the total professional awards given at the 2013 ceremony.

The agency won 72 of 143 total professional awards including four special judges' awards for Best of Show, Best of Broadcast, Best of Web and Best Art Direction. The agency's awards were won on behalf of 27 different clients.

"Our talented team is committed to creating great work that gets great results for our clients, so we are tremendously pleased and honored by the outcome of the 2013 AAF-Little Rock ADDY Awards," said Wayne Woods, chairman and CEO of CJRW. “We returned to the AAF-Little Rock ADDY competition last year after a six-year absence and we won more than 80 awards, some of which went on to win regional and national ADDYs. We expect some of our honored work this year will do the same.”

There were 413 professional and student entries submitted in this year's competition. The gold and silver winners will move on to regional ADDY awards competition, and those winners will move on to the national ADDY awards.

“Recent research has shown that advertising honored for creativity can be more effective at driving sales, while also improving brand image in an increasingly crowded marketplace,” said Jay Cranford, CJRW senior vice president and chief creative officer. “CJRW is a results-oriented agency, and we believe that results come from developing the best possible creative work for our clients.”

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2013 AAF Little Rock ADDY Awards / CJRW Totals

Gold/ Silver / Bronze
13 Gold ADDYs (out of 30)
25 Silver ADDYs (out of 47)
34 Bronze ADDYs (out of 66)

Judges' Awards
“Best of Show” – Oaklawn “Racing Season” Campaign
“Best of Broadcast” – Mozilla Firefox “Film Classics” campaign
“Best Web” – CookwellOils.com
“Best Art Direction” – Oaklawn “Racing Season” Campaign

72 Total Professional ADDYs (out of 143)

By Client:
American Heart Association
Arkansas Ad Fed
Arkansas Department of Parks and Tourism
Arkansas AIMS
AR Kids Read
Boys & Girls Club
Bronze & Brewskies (event)
Cookwell Oils
Cranford Johnson Robinson Woods (self-promotion)
Helix
Hog Heaven
Hot Springs
Hot Springs Documentary Film Festival
Iowa Economic Development Authority
Junior League of Little Rock
Kum & Go
Little Rock Film Festival
Mozilla Firefox
Northwest Arkansas Council
Oaklawn Racing & Gaming
The Oxford American
Salvation Army
Stamp Out Smoking
Susan G. Komen
Tyson Foods Inc.
The University of Central Arkansas
Williamson Insurance

About Cranford Johnson Robinson Woods
Launched in 1961, CJRW is a full-service communications agency with offices in Little Rock and Northwest Arkansas. CJRW also owns Jones Film Video, one of the region’s leading film and video commercial production facilities. The agency is the only U.S.-based affiliate of Burson-Marsteller, a leading global public relations and communications firm with more than 130 offices on six continents. Additionally, CJRW is a member of MAGNET, the Marketing and Advertising Global Network of 40 agencies in 12 countries. For more information, visit http://www.cjrw.com.

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Rob Anderson
Cranford Johnson Robinson Woods
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