"...we conducted consumer research to gain a better understanding of how consumers want to take RESCUE and Pearls was the clear winner,” said Katrina Eichenfeldt, Senior Brand Manager, RESCUE Remedy.
North Andover, MA (PRWEB) March 07, 2013
RESCUE® Remedy*, the leading OTC stress reliever and a trusted name in stress relief for more than 75 years, introduces RESCUE® Pearls, the newest addition to the RESCUE Remedy family of products.
RESCUE Pearls are dissolvable gel capsules that provide fast acting relief from daily stress. Each Pearl quickly releases one dose of RESCUE Remedy, the original natural stress reliever developed by a doctor more than 75 years ago.
RESCUE products are used by millions around the world to stress less, stay calm and in control by providing convenient, gentle, non-habit forming relief from everyday stressful situations like:
- Job interviews
- A first date
- Work or PTA Presentation
- Toddler tantrums
- Lost luggage
- Getting the kids ready for school
- Flat tire
“Consumers, both loyal RESCUE users and those new to the brand, immediately responded to the convenience of RESCUE Gum and Pastilles, and they quickly became our most popular items. Building on that feedback, we conducted consumer research to gain a better understanding of how consumers want to take RESCUE and Pearls was the clear winner,” said Katrina Eichenfeldt, Senior Brand Manager, RESCUE Remedy.
RESCUE Pearls ($9.95/28 capsules) are available with Black Currant Pastilles, Gum and Sleep Liquid Melts in the sleep and stress aid section at CVS, and in natural food stores like Whole Foods Market and Sprouts. For more information please call 1-800-319-9151 or visit http://www.rescueremedy.com, or http://www.facebook.com/rescueremedy.
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Nelsons is a wholly owned subsidiary of London based A. Nelsons & Co. Ltd., the UK's largest and one of Europe’s oldest manufacturers of natural healthcare and homeopathy products. For over 150 years, Nelsons has been internationally recognized for its long-standing commitment to supplying the highest quality natural medicines that meet all regulatory and quality standards. Since 1995, Nelsons USA has been the sole North American distributor of the Bach® Original Flower Remedies, the RESCUE® Remedy* family of products, Spatone® purAbsorb™ Iron supplement, Nelsons® Homeopathy and the Nelsons® Pure & Clear™ skin care system. For more information on our products, please visit http://www.nelsonsnaturalworld.com or call 1-800-319-9151.
*The claims for this product are based upon traditional homeopathic practice. They have not been reviewed by the Food and Drug Administration.