“This video marketing campaign has extended our reach to behind the walls of hundreds of well-guarded gated community homeowners,” says Vincent Battaglia, CEO and President of Renova Solar.
La Quinta, CA (PRWEB) March 06, 2013
The nation’s first accredited solar energy renewal company, Renova Solar, has launched a Point7West produced strategic video marketing campaign, engaging audiences ranging from the U.S. Congress to high school students. Comprised of five 60-second informational video vignettes, the campaign simplifies complex messaging about the process of renewable energy through dynamic full-motion graphics. The animated marketing videos have been implemented in a multi-platform strategy from broadcast commercials, to digital presentations, and on the web, including social media marketing.
“Utilizing full-motion graphics allows for visuals to concisely convey vital information in a limited amount of time. Viewers are engaged with easy to understand graphics, making the marketing message comprehensibly stronger,” affirms Brian Grantham, CEO of Point7West. The animated videos enable Renova Solar to address audiences with different needs, from legislative presentations to homeowners seeking energy self-sufficiency options.
As a branding tool, the videos help assert the company as a recognized leader in the industry, establishing their expertise in the field. “This video marketing campaign has extended our reach to behind the walls of hundreds of well-guarded gated community homeowners,” says Vincent Battaglia, CEO and President of Renova Solar. Battaglia further credits the campaign as an efficient marketing mechanism, “What used to take me over an hour to describe how electrons can be created, guided, converted, and used by everyone, is now articulated demonstrably in mere minutes.”
Established in 2006, Renova Solar is a Southern California based full-service solar panel installation company, and is the first in its industry to have been accredited by the North American Board of Certified Energy Practitioners. The company recently partnered with Wells Fargo Bank, facilitating easier access to home improvement financing for solar panel installation. In addition, the company offers an educational component through its Renova Energy Academy, a hands-on workforce training program for specialized areas of renewable energy.
Point7West is a marketing video production company that has specialized in providing strategic video solutions for over 250 companies nationally and abroad, for more than a decade. Point7West produces award-winning, creative videos for business and other organizations in a wide range of industries.
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