New Research to be Shared at the 6th Annual Loyalty Expo

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The keynote presentation and breakout sessions at the 6th Annual Loyalty Expo will feature industry insights from new research in customer experience and loyalty marketing.

Loyalty Expo

Marketers are always asking us for information on industry trends and statistics to support those trends. We're elated to be able to share this new research with our attendees as part of the Loyalty Expo experience.

New research from Acxiom and Maritz Loyalty Marketing, aimed at building optimum relationships with loyal customers, will be highlighted at the highly anticipated 6th annual Loyalty Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association. The event is scheduled for March 20-22, 2013, at the Renaissance Orlando at SeaWorld in Orlando, Florida.

Mark Johnson, President & CEO of Loyalty 360, will be the featured speaker for the keynote session, “Building Long-Term Customer Relationships: Understanding and Delivering a Consistent Experience.” In this session, Johnson will discuss recent industry and consumer research that illustrates and supports the importance of delivering consistent customer experiences. This will include insights from a recent joint research project with Acxiom.

“Marketers are always asking us for information on industry trends and statistics to support those trends,” noted Erin Raese, President, Loyalty 360. “We're elated to be able to share this new research with our attendees as part of the Loyalty Expo experience."

As part of this year’s event, Maritz Loyalty Marketing will also share research from a national study that targeted personalization and growing concerns about privacy issues. While most loyalty program members seek more personalization and share information about themselves, many are increasingly concerned about privacy issues. The breakout session, “From Cool to Creepy: Balancing Personalization with Privacy,” will be headed by Katherine Dimopoulos, head of Marketing and Brand Experience, SCENE, Scotiabank; and Scott Robinson, Senior Director, Loyalty Consulting & Solutions, Maritz Loyalty Marketing.

“Communications play an integral role in a Member’s program experience. Communication relevance is tightly linked to Member satisfaction, yet only 53 percent of Americans describe the loyalty communications they receive as relevant,” shared Robinson. “Clearly this is a huge call to action for program operators.”

This expansive and exclusive loyalty event geared toward building successful and lasting customer relationships includes three jam-packed days of networking, interactive sessions and workshops, led by several of today’s elite marketing minds. Attendees will meet their peers to discuss pressing marketing challenges, opportunities, and solutions.

To register for the upcoming Loyalty Expo, or to receive information and agenda details, please visit: http://loyaltyexpo.com/

About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.

About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer-focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.

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Erin Raese
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