RewardStream Increases Traction for Refer-a-Friend Programs in the Telecom Sector by Doubling Client Base in the Last Four Months

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RewardStream, the chosen refer-a-friend solution provider for two thirds of the largest telecoms in North America, today announced further traction in this market, more than doubling its telecom client base in the past four months, and establishing itself as the undisputed leader in referral marketing for the telecommunications industry. In addition, the company is pleased to announce continued innovation for telecommunications clients, with significant enhancements to address the needs of companies with business to business sales channels.

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Many telecoms have dabbled in manual or in-house solutions to address their customer engagement challenges with little success. We’re proud to offer the automation, reporting and customer care resolution tools these programs lack.

RewardStream, the chosen refer-a-friend solution provider for two thirds of the largest telecoms in North America, today announced further traction in this market, more than doubling its telecom client base in the past four months, and establishing itself as the undisputed leader in referral marketing for the telecommunications industry. In addition, the company is pleased to announce continued innovation for telecommunications clients, with significant enhancements to address the needs of companies with business to business sales channels.

Market Growth

Referral programs are powered by the good will of existing customers sharing offers with members of their close personal networks; they give companies the ability to thank their customers for their advocacy and welcome new customers through brand-appropriate incentives. Significantly, referral marketing solutions open up a new customer acquisition channel, with the added benefit of delivering high value customers at well less than half the standard CPA in the telecom industry.

Said Peter Oxley, RewardStream co-founder and CEO, “Refer-a-friend programs are more than just a way to get customers sharing offers with their friends; There is complexity behind activating a new telecom customer, and Spark™, our refer-a-friend solution, has the sophistication and flexibility to deal with that. Many telecoms have dabbled in manual or in-house solutions to address their customer engagement challenges with little success. We’re proud to offer the automation, reporting and customer care resolution tools these programs lack.”

In addition to these capabilities, RewardStream has sophisticated tools for monitoring and preventing suspicious activity; it is integrated with an innovative dynamic translation engine for cost-effective, multi-language capabilities, and is built to the latest standards in responsive design, driving high conversion rates on referral and response activity on any device, whether mobile or desktop.

Oxley went on to say that, “RewardStream has over 10 years’ experience in multi-channel refer-a-friend solutions for the telecom sector. We’ve generated tens of millions of referrals and millions of dollars in gross activations. It’s clear that our deep knowledge of this market is a significant factor in client decisions to select RewardStream for their referral marketing solutions.”

Product Innovation

RewardStream is constantly innovating and improving upon their Spark™ product’s feature set. To address the unique needs of companies who sell to businesses – for example, small business or enterprise business clients – RewardStream is pleased to announce important new capabilities in Spark to address situations where more personal sales relationships are key. This new version introduces features for sales representatives who may want to generate new business leads or close referred business directly without requiring any additional action by the client. Spark can now create referral ‘leads’ for clients as an alternative to the usual offer-based mechanism in a consumer referral program.

Spark™ now provides a unique and highly differentiated solution for companies where there may be a lower volume of high value referral leads – all without requiring any additional IT support.

What is Spark™ Refer-a-Friend?

Spark™ is a social referral solution powered by trusted recommendations to improve brands’ customer engagement. Spark allows organizations to capture referrals, whether online or offline, and facilitate brand-appropriate thank yous for those referrals. With in-depth analytics, Spark gives marketers real insight into the value and impact of this sharing and advocacy.

About RewardStream

Since 1999, RewardStream has been a leading provider of refer-a-friend, social referral, social loyalty, traditional loyalty, and engagement solutions for some of the world’s most esteemed brands. To learn more, visit http://www.rewardstream.com

Contact RewardStream

Alexandra Best, VP, Marketing
RewardStream
alexandra.best (at) rewardstream (dot) com
1.877.692.0040 (x1211)

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Alexandra Best
RewardStream
877.692.0040 1211
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