Livingston, NJ (PRWEB) March 07, 2013
Funderstanding is an ebook publishing partner company that provides expertise in epublishing, Internet marketing, and social media management. Funderstanding’s partnerships with authors allow the company to expand its mission to inspire and connect people who care about learning to a new level.
As the publishing landscape is becoming more digital, Funderstanding recognizes the vast opportunities all authors have in this new age of epublishing. Funderstanding converts authors’ works into ebook format. The conversion is done with a meticulous focus on detail. Funderstanding is focusing on Amazon and Kindle books but is able to take advantage of whatever distribution platform is most advantageous to an author.
According to Eric Cohen, “We have long been frustrated that so many great ideas about education don’t get the attention we feel the ideas deserve. Only 44% of students are engaged in learning by the time they reach high school. Yet we remain frozen in how we teach and engage kids. We want to help other progressive educators get their message out in a way that is simple, clear, and powerful.”
Funderstanding partners with authors to not only convert their books into an ebook, but also to customize a marketing strategy to maintain sales for each author. Individualized to each author’s vocation and genre of writing, Funderstanding’s marketing strategy is multifaceted.
The company utilizes basic promotional events such as Amazon’s Free Promotional Days on KDP Select and virtual book tours. Funderstanding also incorporates press releases into the strategy while utilizing their own social media following to increase author visibility. Funderstanding only takes on select authors it knows it can use these strategies successfully.
Paul Kondo, Funderstanding Partner, talks about the strategy further:
“Our job is not only to market the book but to also help our authors grow their own brands and recognition. So not only do we promote the books but we provide coaching and guidance to our authors so they can use digital marketing to grow their presence.”
Funderstanding recognizes the need for differentiated, individualized marketing strategies for authors and their books. Especially with the constant evolution of the digital publications landscape, Funderstanding strives to be at the forefront of all epublishing matters and provide the high quality expertise to all its partners.
About Funderstanding LLC:
Funderstanding is an ebook publishing partner company that works with authors who want to break into the ebook market. The company provides complete epublishing services as well as an expertise in ebook marketing and author branding. The company is focused on all education-related content.
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