"140 Proof’s Blended Interest Graph targeting lets us go beyond just reaching general ‘auto enthusiasts’ and helps us connect with more nuanced, targeted audiences,” said Chris D'Alessandro, Director of Digital Strategy of Autoweek.
San Francisco, Calif (PRWEB) March 07, 2013
Social technology company 140 Proof today launched a new social ad solution for automotive brands that allows marketers to reach large groups of targeted potential buyers within the social stream. Whether brands want to broaden the reach of their existing tweets and posts, or they’re looking to capitalize on social engagement around major events such as the Super Bowl, 140 Proof social ads are a natural extension of automotive brands’ digital marketing campaign efforts.
140 Proof’s persona-based approach helps automotive brands zero in on automotive enthusiasts, in-market shoppers, and automotive lifestyle consumers using interest-based targeting. Marketers can target campaigns using one of 140 Proof’s pre-built automotive audience personas such a “Truck Dads,” “NASCAR Fans,” or “Eco-Conscious Consumers,” or they can work with 140 Proof to develop customized audiences to fit their specific campaign needs. 140 Proof ad units include native social ads, rich media units, mobile banners, and standard IAB ad units, giving marketers a number of powerful creative options.
Automotive marketers can use 140 Proof social ads to:
- Promote new product launches: social is fast becoming the place to launch new vehicles and new models, with word-of-mouth rivaling the power of the traditional auto show launch. 140 Proof offers greater reach and more developed targeting than other social ads.
- Reach in-market shoppers: automotive brands can use interest graph targeting to reach the audiences of consideration-friendly news sources like @WSJautos, @AOLautos and enthusiast influencers like @Jalopnik, or even capitalize on the audiences of other automakers in social.
- Drive engagement around major events: marketers can run real-time campaigns targeting select audiences who are tweeting during live broadcasts of events such as the Super Bowl or the Emmys.
- Extend the reach of TV and video ad buys: marketers can use 140 Proof to run ads that include a video within the ad itself, drawing more attention to viral campaigns or TV spots.
140 Proof has worked with auto brands such as Chevrolet, Infiniti and Cadillac to reach 20 million social users during events such as the Super Bowl, the Olympics and the Oscars.
“140 Proof’s Blended Interest Graph targeting lets us go beyond just reaching general ‘auto enthusiasts’ and helps us connect with more nuanced, targeted audiences,” said Chris D'Alessandro, Director of Digital Strategy of Autoweek. “The custom campaign and targeting options give us measurable reach and versatility to boost our social presence.”
“Some automotive marketers are spending as much as a quarter of their marketing budgets on digital and social, so it’s essential that they’re maximizing the impact of these programs,” said Shane Doyle, Director of Automotive Ad Sales at 140 Proof. “140 Proof social ads are a powerful way to amplify social efforts and reach consumers in the places where they’re most engaged. We’ve spent the last two years perfecting how we reach audiences for auto brands like Chevrolet and Buick, so we’re in a great position to extend this expertise to the broader industry with this solution.”
For more information about 140 Proof social ads for automotive brands, please visit hello(at)140proof(dot)com.
About 140 Proof
140 Proof is the leading social advertising service, providing brand advertisers a simple and effective way to reach millions of consumers primed to discover and share. The company delivers relevant, native, sharable ads across millions of social sites and apps connected via the Blended Interest Graph. 140 Proof’s Interest Graph targeting utilizes stream-analysis technologies to match ads to the target audience based on public social cues like who they follow and keywords in their feeds. The solution is optimized for social and additive to the user experience, including in-stream, IAB standard, and rich-media ad units. 140 Proof is headquartered in San Francisco and has additional field offices in New York, Los Angeles, Chicago, Dallas and Detroit. More at http://www.140proof.com