Springville, UT (PRWEB) March 06, 2013
Digital Technology International (DTI™) announced that it is accelerating its transformation into a cloud company. Just as more news media customers have moved to DTI Cloud and streamlined their operations, DTI is doing the same with its own business model. The operational changes, which were initiated last week, include strategic personnel reductions in all offices and the closing of the branch office in France.
While the focus is on DTI Cloud, the company will continue strong support for on-premises customers.
DTI had anticipated that the change would happen gradually over time as the market shifted from traditional on-premises implementations to DTI Cloud. The company experienced record-setting growth in DTI Cloud in 2012 while new on-premises sales have receded faster than anticipated.
All customers will continue to receive the same high-level of support from DTI employees around the world whether on-premises or in DTI Cloud - without any noticeable change. DTI will continue to have in place a global network of solution experts who are available to provide service to any customer in any location around the world.
“There is never a good time to make organizational changes that affect good people,” said Dan Paulus, president, DTI. “Our rapid transformation into a cloud company has made it necessary to change our cost structure to align with our revenue model. The demand for DTI Cloud has actually created the largest revenue backlog in the company’s history. It also means that our cash flow has changed from large upfront payments to monthly SaaS fees over five years. The predictability of recurring revenue makes us a stronger company so we can continue to support our customers for the long term.”
Digital Technology launched DTI Cloud in March 2009. In four years, the company has seen customer adoption grow from nine titles at the end of the first year to 686 titles and more than 6,000 users in 2012. The company has also expanded from one to three DTI Cloud data centers during that time.
The company is also selling DTI Health, its healthcare IT business, to concentrate its efforts on the news media market.