(PRWEB) March 08, 2013
WeVideo, Inc., the world leading online video creation company, introduces its interactive social video creation environment for record labels, movie makers and media promoters from across the globe at this year’s South by Southwest in Austin Texas. The new WeVideo creation environment gives fans a brand-controlled, in-site/in-social environment where they can play with preloaded media as well as their own content, to create new fan-made videos to share with the world.
To provide fans with online video editing options, brand website owners embed a customized version of the WeVideo editor on their site, tailored by WeVideo to their needs. Fans then use pre-loaded content, or if the brand owner wants, they can use their own photos, videos and audio, to create a unique video they can share through designated social channels and on the brand’s website or social channels.
WeVideo has designed its platform to support customer-branded experiences for large organizations with many brands, who wish to harness the WeVideo platform for multiple, ongoing promotions across their brand portfolio. WeVideo works well for a variety of companies and organizations such as:
The WeVideo social video creation environment was utilized earlier this year by the band Coheed and Cambria with the launch of their new album, The Afterman: Ascension, in a “make your own music video” competition in which fans made their own creative versions of the song Dark Side of Me, weeks before the official release. The platform was also used last year in the launch of the biggest movie of 2012, and WeVideo has just received confirmation for use of the platform in a major upcoming expected 2013 blockbuster, soon to be announced.
“Social video engagement is all about putting fans in touch with their favorite music, movies and brands, from the comfort of the brand’s website, Facebook or Youtube page,” says Mark Floisand, Vice President of Marketing and Sales for WeVideo. “Fans have always made their own versions of music and movie clips but now, with WeVideo, they have a fun, rights-cleared sandbox with pre-loaded music, movie clips, photos, titles and more. The content they can make with WeVideo is not only legal, it’s interactive, engaging and highly social, which works well for the fans, the artists and the industry.”
The WeVideo Creation Environment is:
“Video creation is experiencing explosive growth,” says Svendsen. “With almost everyone carrying an HD camera in their pocket, we estimates that, in the U.S. alone, there are more than 100 million people capturing video but not editing, because video editing is viewed as time consuming and complicated. WeVideo wants to change this with a range of easy-to-use, powerful video creation tools that run in any web browser, from any online computer and now on mobile devices.”
WeVideo In The Following Panels:
WeVideo will play key roles in two anticipated SXSW panels, where Svendsen and Floisand will offer industry insight around their platform and the social video market.
WeVideo at the Come and Capture Film Factory
From Saturday, March 9 to Tuesday, March 12, WeVideo will be part of the Come and Capture Film Factory at the InterContinental Stephen F. Austin Hotel. In this factory, participants will explore and interact with the newest tools for capturing and creating content. For full detials, visit the SXSW website: http://sxsw.com/film/come-and-capture
WeVideo On The Trade Show Floor
For demos and inquiries, SXSW attendees are encouraged to visit WeVideo on the SXSW trade show floor at booth 123 where they can learn how social video is becoming a dominant player in the rapidly evolving media ecosystem. Demos can also be scheduled on the WeVideo website: http://pages.wevideo.com/sxsw2013
WeVideo (http://www.wevideo.com) is a unique cloud-based collaborative video editing service that helps people from all over the world simply create and share great looking videos. The WeVideo editor is easy enough for first-time editors, and sophisticated enough to help anyone create a professional-looking video. WeVideo works through any browser and as an integrated video editor within YouTube and Google Drive. The company's headquarters are in Palo Alto, California and its services are based on technologies that originated in Scandinavia.
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Jennifer L. Jacobson