Precor & Motionsoft Uncover “What’s Fitness’ Hottest Trend?” in live Webinar– March 13.

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Precor’s Pete Borchert will use Motionsoft’s webinar series to present findings from a major research initiative that looked at how people are using strength, cardio and other forms of fitness, what this means for fitness operators, and what this means for Precor's business moving forward. Register for free at motionsoft.net/webinars.

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Fitness operators spend all day in gyms so they feel they know what members want in equipment. But does the data prove them right? These are major investments and operators need to know what’s statistically working with members and what isn’t.

Precor, a global manufacturer of fitness equipment, will share findings from a recent research study on trends in strength & cardio on Motionsoft’s webinar series “The Business of our Business” on Wednesday, March 13th at 1:15pm.

The presentation, titled “What’s Fitness’ Hottest Trend?” will be led by Pete Borchert, Director of Strength Product Development at Precor. Borchert will offer insights detailing how aware people are of the specific types of equipment in their gym, what members are noticing about equipment and what they are tuning out, and how much of an effect strength and cardio play on retention.

“Fitness operators spend all day in gyms so they feel they know what members want in equipment. But does the data prove them right? These are major investments and operators need to know what’s statistically working with members and what isn’t’, Said Hossein Noshirvani, Motionsoft EVP and Co-Founder. “Precor’s study on equipment usage will give buyers a lot to think about when they hit the show floor.”

The webinar, “What’s Fitness’ Hottest Trend?” part of Motionsoft’s “The Business of Our Business” webinar series, will be Weds, March 13 at 1:15pm ET. The presentation will be followed by a Q & A. Register at http://www.motionsoft.net.
About Motionsoft

Motionsoft’s software & services redefine club management, enabling fitness operators to get, keep & know their members better with forward-thinking member, facility, & payment management technologies. Recently ranked for the third time among the top 1000 of America’s fastest growing private companies in Inc. Magazine’s Annual 500/5000 Report, and in the Deloitte Technology Fast 500, Motionsoft counts Equinox, Crunch, Gold’s Gym, Akron General and Starbucks among their 2500 clients in the active lifestyle industry.

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Hossein Noshirvani
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