SEO Positive Responds to New Study Showing Difficulty Companies have Determining Device Usage

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Businesses are struggling to accurately track mobile and desktop user behaviour.

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Mobile as a platform is absolutely booming at the moment – smartphones and tablets stand as a huge proportion of the market

According to a study carried out by Econsultancy, just 41 percent of businesses have the ability to track and analyse the different behaviour between mobile and desktop users. Despite various recent studies determining the importance of mobile users and the way they use the internet, more than half of companies cannot provide the correct in-depth analysis of its website visitors. A further 41 percent describe their insight as limited and an even more worrying 18 percent said that they have no way of determining the difference at all.

The study analysed data from January 2013 and asked over 1,000 client based and agency background companies.

The results come as a shock for SEO Positive, the UK’s most established search engine optimisation companies. SEO Positive understands the importance of using in depth data to determine the amount of users coming from both desktops and mobile and to ensure a website remains easy to use and relevant. Ben Austin, Managing Director of SEO Positive explained, ‘Mobile as a platform is absolutely booming at the moment – smartphones and tablets stand as a huge proportion of the market and as a result it is important to understand where your traffic is coming from so you can react to it in the correct way.’

SEO Positive continues to comment on industry news and recent findings.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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