...most summer clothing is surprisingly weak at blocking harmful UV rays. Sun protective clothing, with a certified Ultraviolet Protection Factor (UPF) rating, is different.
Lexington, MA (PRWEB) March 08, 2013
Daily Grommet, an online shopping site and product launch platform for innovative and undiscovered products is working with health conscious entrepreneurs to feature Mott 50, stylish sun protective clothing.
Throwing on a cover-up might seem like a smart move to limit sun exposure, but in fact, most summer clothing is surprisingly weak at blocking harmful UV rays. Sun protective clothing, with a certified Ultraviolet Protection Factor (UPF) rating, is different. The fabric is engineered to absorb the sun’s UV rays before they reach your skin.
Anne Botica and Monique Moore, founders of Mott 50, knew the benefits of UPF-rated clothing, but they wanted to do more with it. Their smart, casual designs are transforming utilitarian garments into fashion-forward apparel that’s easy to wear. So people are not only protected, but also stylish.
At the beach, pool or park, Mott 50’s Santa Cruz swim top (UPF 50) has adjustable ruching so one can wear it as a top or dress. It’s soft, quick-drying and breathable, which makes it easy to go from kayaking to paddle boarding to cocktails on the beach without feeling waterlogged. For one's head, Mott 50’s Rusty Bucket Hat (UPF 50) is feminine yet structured enough to shield faces and eyes from the sun.
If we really want to protect skin from sun damage and premature aging, tossing on a t-shirt isn't going to cut it. Mott 50 delivers fashion that protects.
About Daily Grommet
Daily Grommet is a highly curated online marketplace and launch platform for products of great utility, style or invention that haven’t hit the big-time yet. Daily Grommet seeks out these unique products, carefully tests them, and produces a video review of each one telling the story behind its creation. Daily Grommet is rooted in the philosophy of Citizen Commerce whereby regular people form the commerce experience by suggesting products that reflect their values and interests. Citizen Commerce turns the typical top down retailer approach sideways, encourages global product innovation from small producers, and satisfies the consumer’s need to know the stories behind and origins of favorite products. The company was also just named one of the hottest sites of 2013 by Internet Retailer. For more information, visit http://www.DailyGrommet.com.