"It was exciting to among my luxury home marketing peers and gather new ideas for promoting and selling these type of homes."
Las Vegas, NV (PRWEB) March 09, 2013
Susan Knabe, Director of Marketing with Sibcy Cline Realtors, was a speaker at the Luxury Portfolio Summit, February 24-26 at The Cosmopolitan of Las Vegas. Participants were luxury sales associates and marketing professionals affiliated with Luxury Portfolio International, the luxury face of Leading Real Estate Companies of the World, an international network of more than 500 premier real estate firms. The event sold out, with a record attendance of more than 500 top real estate agents and brokers in attendance.
The program was designed to provide participants with insight into high-end consumer preferences and luxury lifestyle and housing trends, focusing on the state of the global luxury real estate sector. Knabe presented information on building a luxury program for a real estate brokerage, sharing insights on Sibcy Cline Realtors' luxury home marketing campaigns.
Knabe was among a distinguished line-up of speakers that included television personality and author Joan Lunden, Pulizer Prize-winning humor columnist and a bestselling author Dave Berry, President and Chief Executive Officer of the Mortgage Bankers Association Dave Stevens.
Sessions addressed a range of timely topics, from the latest in generational, lifestyle and social marketing to how to communicate with and consult today's luxury consumer. In-depth discussions offered real-life examples of how the best luxury real estate specialists can become even more effective, when consulting clients who are contemplating a renovation, assisting celebrities and VIPs or responding to the needs and preference of different generational groups.
"It was exciting to among my luxury home marketing peers and gather new ideas for promoting and selling these type of homes," said Knabe. "It was also such an honor to have Sibcy Cline Realtors win the Luxury Portfolio Spirit Award at the conference. This honor reflected our hard work and efforts in showcasing our luxury listings with Luxury Portfolio. Their exposure of our high-end listings nationally and internationally is tremendous."
Launched in 2005, Luxury Portfolio International annually markets 25,000 of the world's most remarkable homes, attracting over 1.2 million high-net-worth visitors a year to its award-winning website.
Sibcy Cline Realtors is the largest real estate broker serving Cincinnati and Dayton, Ohio; Northern Kentucky; and Southeastern Indiana with 1,100 real estate agents and 22 area locations. Founded in 1930, this family-operated company had $1.78 billion in sales volume for 2012.