For years the wet shaving market has been dominated by a few corporate giants, but consumers can now choose from a variety of alternative shaving brands as well.
San Diego, CA (PRWEB) March 12, 2013
Razorpedia.com, a free online consumer review and price discovery tool for shaving products, announced its public launch on Wednesday, March 6, 2013. Razorpedia enables users to view and submit data-driven reviews of 42 different men’s and women’s razors. Users can easily compare quantitative ratings of each razor’s performance in categories such as blade lifespan, comfort, and closeness. Razorpedia also tracks and displays the pricing of replacement blades for each of these razors at eight major online retailers, equipping consumers to make more informed purchase decisions.
“For years the wet shaving market has been dominated by a few corporate giants, but consumers can now choose from a variety of alternative shaving brands as well,” says Razorpedia’s Co-Founder Brian Borton. “With all of these options, it can be costly and time-consuming to try out all of these razors and ultimately choose the best value.”
Razorpedia’s proprietary research indicates that over 50% of consumers are dissatisfied with the price of their current razor and razor blades. The research also found that less than 6% of consumers currently buy these products online, despite the fact that prices online are meaningfully lower than at brick and mortar stores. Even among online retailers, prices can differ by up to 30% for the same replacement blades.
Razorpedia currently offers reviews and pricing data for 31 men’s razors and 11 women’s razors sold and marketed by brands including Gillette, Schick, Dorco/Pace, Dollar Shave Club, Harry's, HeadBlade, Personna, and King of Shaves.
Razorpedia is a free online consumer review and price discovery tool dedicated to matching people with their perfect razor. With a growing number of shaving choices in the marketplace, Razorpedia exists to simplify razor selection and save consumers money. Razorpedia was founded in January 2013 by Brian Borton and Patrick Coddou and is based in San Diego, CA.
For more information about Razorpedia, visit http://www.Razorpedia.com.