Adelaide, South Australia (PRWEB UK) 10 March 2013
Adelaide internet marketing firm Market Ease Business Promotions reveals new case study on one of its clients to show results it can achieve for small and medium businesses.
The case study features Wellness & Lifestyles Australia, a mobile allied health provider for the Aged Care sector whose CEO has won the Ernst & Young’s Entrepreneur of the Year 2011 Award.
When asked about how the company came to be Market Ease’s client, CEO of Market Ease, Binh An Nguyen gave a bit of background.
“Wellness & Lifestyles Australia was already getting a lot of demand for their services when they first came to us. However, they had trouble recruiting enough qualified providers to meet the demand for their services. In the past 7 years, they have used employment services such as SEEK, CareerOne, newspapers, and industry magazines. Then they got curious about online marketing and came to us to see if we can help increase their online presence and help them attract new therapists to their company,” said Binh An Nguyen.
Market Ease then worked with Wellness & Lifestyles Australia to design a new website, and launched two search engine optimisation (SEO) campaigns.
“One SEO campaign targeted people who were searching for their products and services, and the other one focused on allied health providers who were actively looking for a position in their field,” said Mr. Nguyen.
Market Ease’s efforts paid off as Wellness & Lifestyles Australia’s website generated increasing levels of product sales and grew their staff by over 50 people.
“After our campaigns, Wellness & Lifestyles Australia was put in a better position in terms of recruitment. For the first time in seven years, they are no longer actively looking for new therapists because they have filled so many positions through their website and continue to get applicants through their Google search rankings,” said Mr. Nguyen.
As a result of this, Wellness & Lifestyles Australia has almost tripled their business since 2009.
Small and medium businesses interested in increasing business through online marketing can contact the experts at Market Ease Business Promotions.