Dublin (PRWEB) March 08, 2013
Research and Markets has announced the addition of the "Selling ICT Products and Services to Business: Better Market Segmentation" report to their offering.
As more ICT product and service vendors structure their sales teams around vertical market sectors, put in place channel strategies to address customers on the basis of size, and start wondering about big data' and analytics, this report examines a better way of looking at the market so products and services can be optimally packaged and sold. Based on a survey of UK business buyers of ICT products and services, the report presents an ICT maturity model and shows how effective ICT maturity is at predicting use and future use of ICT products and services. It gives guidance for how companies can use the maturity concept within their own customer databases, and to help improve the accuracy of market sizing and forecasting.
Your questions answered
Who should buy this report?
Key Topics Covered:
1. Executive summary
2. Market segmentation and business ICT
3. A practical ICT maturity model
4. UK business ICT maturity
5. Adding value to ICT maturity data
For more information http://www.researchandmarkets.com/research/b7r5ck/selling_ict
Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Telecommunications and Networks