The tablet device only came to the market three years ago, but has since proven itself as a valuable asset to ecommerce
(PRWEB UK) 8 March 2013
New data from Adobe has revealed that global websites are now getting more traffic from tablets than smartphones.
Adobe analysed 100 billion visits to over 1000 websites worldwide and found that tablets accounted for 8% of monthly page views compared to 7% from smartphones.
The tablet device only came to the market three years ago, but has since proven itself as a valuable asset to ecommerce with conversion rates from tablets four times higher than on smartphones as well as smartphone users spending 54% more per online order than on smartphones.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
“Tablets have proven themselves to be of huge value to ecommerce sites since their introduction three years ago. They’ve become hugely popular and a great way for people to shop from the comfort of their sofa, thanks to their portable and lightweight nature. Sites can benefit from the tablet’s popularity by making sure their website is optimised for tablet use and easy to use. Launching an app version of an online store would also attract more custom as the easier a format is to use, the more likely it is to convert to purchases.”
SEO Positive is continuing to watch these latest statistics with interest.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.