Says David Inns, CEO of Great Call: “Innovation in this market has been too slow. There is a more mobile user that can benefit from the service – perhaps 10 years younger. Providers must lower cost and raise the feature set."
Port St. Lucie, FL (PRWEB) March 12, 2013
Next Generation Response Systems 2013, underwritten by Philips, Verizon, Care Innovations, along with Great Call, Healthsense, and Numera, provides insight into the current usage and future trends in the Personal Emergency Response System (PERS) markets. The1114 adults aged 50-100+ were surveyed by Link∙age Connect in Mason, Ohio through via online and paper surveys. Of the 841 female responders (76% of the total), 36% of them own a PERS device, a similar percentage for men (although many fewer men responded to the survey). Ownership increases with age -- of the 33% of the responders who are in the youngest three age range groups (55-69), only 16% of them own a PERS device.
The just-released report predicts changes in offerings and target market and was prepared by Aging in Place Technology Watch, a market research firm that tracks the technology industries that enable older adults to remain in their home of choice.
According to Laurie M. Orlov, founder and Principal Analyst, “Historically, PERS vendors of devices and/or services have spent fortunes marketing fear on noisy print and TV ads. But changes in technology, broadening of interest in wireless health and wellness monitoring, and the potential of a younger cohort are driving changes in both offerings and prospects.”