Once consumers got their hands on it and saw the value, our recent data shows popularity for the iPad Mini has nearly doubled.
San Francisco, CA (PRWEB) March 11, 2013
TechBargains.com, a leading deal aggregation website for electronic products, released results from its iPad / iPad Mini Predictions survey revealing consumers want a boost in power and performance from Apple’s tablets. Longer battery life is a feature 87% of respondents want from the next iPad Mini and 86% want from the next iPad. 85% of those surveyed want a faster processor for both the iPad and iPad Mini. About three in four (77%) would like a retina display for the iPad Mini, a feature currently available in iPad third and fourth generations. For the iPad Mini, 76% want a USB Port, 71% want better speakers, 53% desire the tablet to be lighter, 48% want it to be thinner and 47% hope for multiple user accounts. For the iPad, 80% want a USB Port, 74% want better speakers, 63% desire the tablet to be lighter, 57% want it to be thinner and 50% desire multiple user accounts.
“Before it was introduced the iPad Mini received lackluster interest in comparison to other Apple products, according to a previous TechBargains’ survey,” said Yung Trang, president and editor-in-chief of TechBargains.com. “Once consumers got their hands on it and saw the value, our recent data shows popularity for the iPad Mini has nearly doubled.”
One in three (33%) surveyed consumers plan to purchase the next generation iPad Mini, 41% are undecided and 26% aren’t interested. Interest in the next iPad matched that of the iPad Mini. 22% of respondents plan to purchase both. This is a substantial increase in interest for the iPad Mini compared to TechBargains.com’s survey in September, which gauged consumer interest before the smaller tablet was officially announced. Then 18% planned to purchase the iPad Mini, 32% were undecided and 50% weren’t interested. However, the data reveals a decrease in interest for the iPad compared to TechBargains.com’s survey in February 2012, before the iPad third generation was announced. Then 48% planned to buy the iPad, 35% were undecided and 17% did not plan to purchase the tablet.
The survey was conducted on TechBargains.com in February and had 889 respondents. 26% of respondents do not own a tablet and 76% own one or more iPad, iPad Mini, Android or Windows tablets.
TechBargains is a deal aggregation website that combines intelligent curation with real-time price-value discovery algorithms. TechBargains uses this technology to highlight the best deals and coupon codes on the internet each day. TechBargains is a division of Exponential Interactive (http://www.exponential.com), a global provider of advertising intelligence and digital media solutions to brand advertisers headquartered in Emeryville, California that offers solutions in 26 countries worldwide. For more information visit http://www.techbargains.com.