Toronto, Ontario (PRWEB) March 11, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top content marketing solutions designed to help firms gain greater traction in search engine rankings.
Search engines like Google update their algorithms in an effort to promote high-quality content sites; they also penalize low-quality content web sites. As a result, content marketing has become even more important.
“Everyone talks about how important ‘content marketing’ is for online SEO, but judging by the amount of bad copy, content, grammar, strategies, and tactics, few seem to know or understand what ‘good’ content marketing actually looks like,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “Small- and medium-sized businesses need to create genuine content that resonates with the consumer.”
Content marketing is the art of communicating with customers and prospects without overtly selling the brand. Instead of relying on heavy marketing, small- and medium-sized businesses can engage the target audience by delivering relevant, fresh, and original content that informs, problem-solves, educates, and entertains. Ultimately, an effective content marketing strategy turns prospects into customers and customers into brand advocates, according to Numero Uno Web Solutions.
A full 86% of businesses use content marketing, which can take the form of social media, articles, e-newsletters, blogs, case studies, videos, infographics, and articles on other web sites. (Source: contentmarketinginstitute.com, “2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends,” November 14, 2012; http://contentmarketinginstitute.com/2012/11/2013-b2c-consumer-content-marketing/.)
The most popular of these tactics include social media at 84%, articles on a company’s web site also at 84%, and e-newsletters at 78%. The three most popular social media networks businesses use to distribute content are Facebook (90%), Twitter (69%), and YouTube (65%). (Ibid.)
According to Numero Uno Web Solutions, effective content marketing helps build brand awareness, drive new traffic, and increase customer retention. Progressive, innovative ideas can also help a brand to be seen as a “thought leader;” the most important and informative site people go to for up-to-date industry news.
“Unfortunately, the biggest content marketing challenge most small- and medium-sized businesses face is lack of budget. This is an issue for over 50% of businesses; 23% see it as the single biggest challenge. Other challenges include creating enough content and the kind of content that engages,” Wu adds. (Ibid.)
Regardless of budget, Numero Uno Web Solutions can help small- and medium-sized businesses design an effective content marketing campaign that educates, informs, and engages clients; one that increases brand awareness and turns visitors into customers.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).