1st Central Marketing Director Promoted to Head of Table

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1st Central Insurance (1st Central) has promoted Andy James to the role of CEO of the UK Business (First Central Insurance Management Ltd). Andy takes up the new position with immediate effect, alongside his current role of Group Marketing Director at the company.

Andy James

Insurance is all about selling and delivering on a promise and it is great to be given the opportunity to ensure we can become a more marketing led organisation.

1st Central Insurance (1st Central) has promoted Andy James to the role of CEO of the UK Business (First Central Insurance Management Ltd). Andy takes up the new position with immediate effect, alongside his current role of Group Marketing Director at the company. Andy joined 1st Central in August 2012 from Allianz Insurance where he headed up the direct motor and home business.

Founder and Group CEO, Ken Acott, will continue to be deeply involved in the UK business through his new role as Chairman. 1st Central launched in 2008 and has quickly grown as a motor insurance provider with a turnover in excess of £100m gross written premium [GWP]. The decision to promote the Group Marketing Director to CEO is aligned to the company’s commitment to delivering a good service experience, maintaining strong underlying business performance, and making 1st Central a great place to work, all of which combine to deliver against its 2013 objective to increase market share.    

Commenting on his appointment, Andy said: “Insurance is all about selling and delivering on a promise and it is great to be given the opportunity to ensure we can become a more marketing led organisation. This is an exciting opportunity to help shape the 1st Central business as we move into our next phase of growth. We have a team of extremely talented people and I look forward to working closely with them to deliver our group aspirations.”

Ken Acott said: “Andy’s vision, leadership and industry experience will contribute enormously to our business momentum. We have ambitious plans in the coming year and Andy is well placed to drive the business forward towards its strategic goals.”

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Hayley Tea / Anne Staunton

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