Hobsons And The University Of Toronto Future Proof Enrollment Strategies With Connect

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Personalized communications capabilities offers new take on student admissions and campus life in Canada

Historically, strategic communications has taken a back seat to existing relationships in the Canadian university admissions process. Over the past decade, however, there has been a shift to targeted and personalized communications to influence student choice early in the search stage.

Today, the University of Toronto announced a partnership with Hobsons, a leader in recruitment, communication and student success solutions, to optimize its shift to data-driven communications for all stages of the student lifecycle, from first point of inquiry to graduation.

Spanning three-campuses located in the Greater Toronto Area, U of T will implement Hobsons Connect, a constituent-relationship tool designed specifically for higher education. Personalized communication is an important competitive advantage in any multi-channel student recruitment initiative. With the shift to outbound targeted communications, the University can build, automate, execute, and track its admissions communications plan.

By incorporating Connect’s tracking and segmenting platform into its communications strategy, the university can promote its offerings in a personalized way and build on its popularity among out-of-province and international populations. Additionally, Connect will help prospective and enrolled students navigate their university journey and ultimately achieve post-secondary success.

“The University of Toronto’s partnership with Hobsons not only provides opportunity for our recruitment and admissions teams to offer highly targeted personalized communications to prospects across all segments, but also extends our communications capabilities to enrolled students, encouraging students to take advantage of our diversity of campus life choices,” said Richard Levin, executive director, Enrollment Services and University Registrar.

About Hobsons

Hobsons helps educators, administrators, students, and families maximize success through every stage of the learning lifecycle. Hobsons’ personalized learning, academic planning, post-secondary enrollment, and student support solutions serve millions of students across more than 7,500 schools, colleges, and universities worldwide.

About the University of Toronto

Established in 1827, the University of Toronto has one of the strongest research and teaching faculties in North America, presenting top students at all levels with an intellectual environment unmatched in depth and breadth on any other Canadian campus. The University is consistently ranked among the top 25 in the world. With more than 80,000 students across three campuses (St. George, Mississauga and Scarborough), 700 undergraduate programs and 300 graduate and professional programs, and over 450,000 alumni active in every region of the world, U of T's influence is felt in every area of human endeavor.

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Rachel Metscher
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