GX: The Guard Experience Goes Digital, Introduces iPad-Optimized Edition

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Official Magazine of the Army National Guard Invites Readers to Watch the Articles, Hear the Words

The goal with the digital GX was to create a brand experience, a rich and interactive GX world complementing the print product. And the content just pulls you in.

This month, GX®: The Guard Experience, the official magazine of the Army National Guard, debuts a digital edition of the publication optimized for the iPad, now available as a free download in the Apple App Store. GX's award-winning design and editorial translated seamlessly into a digital publication format, offering an enhanced, interactive reading experience: Readers can connect to Army National Guard resources in real-time, share content on social media and watch exclusive videos produced by iostudio. The videos flow organically with the narrative of the articles, which maintains the integrity of GX’s readability.

Additional functionality includes scrollable timelines and photos, as well as pull-tabs allowing readers to interact with content while hidden captions bring photographs to the forefront. Digital publishing affords the capability to create a captive and dynamic environment without the distractions of a Web-based environment. It retains the “lean-back” experience of print, but incorporates the tracking and action of websites.

“It is critical today for brand communicators, and in particular custom publishers, to be open to and expressive in all media,” said Editor-in-Chief Keith Kawasaki. “You focus on the strength of your content, then optimize for each medium. The goal with the digital GX was to create a brand experience, a rich and interactive GX world complementing the print product. And the content just pulls you in. You can hear the M24 pop and feel the rush of a stress shoot.”

iostudio has designed and published GX magazine on behalf of the National Guard since 2004.
The digital version of GX magazine is now available for download both in the Apple App Store and at http://www.GXonline.com.

About iostudio
iostudio is a national creative marketing and advertising agency with offices in Washington, DC, and Nashville, TN. The agency provides full-service advertising, film production, customer care and content marketing to a range of clients across a number of industries, with a portfolio that includes notable private industry and not-for-profit clients, as well as the U.S. Navy, Marine Corps, and Army and Air National Guard. For more information, visit http://www.iostudio.com or http://www.facebook.com/iostudio.

About GX: The Guard Experience Magazine
Since 2004, the mission of GX: The Guard Experience magazine has been to celebrate and support the soldiers and families of the National Guard by providing today’s Guard members with information for becoming better soldiers and better citizens, and encouraging and assisting Guard soldiers in maximizing the benefits of their military careers, as well as their personal and family goals. GX is an official publication of the United States Army National Guard.

The magazine is released bimonthly to more than 200,000 members of the Army National Guard. GX has won 16 publishing awards during its decade in print. For more information and to view past issues, visit http://www.GXonline.com.

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Claire Rogers
iostudio
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