(PRWEB) March 11, 2013
Acquired and developed by Google as an open source and free OS platform for mobile devices, Android has become the leading OS platform for smartphones in a short span of time. The launch of the Linux-based Android platform in the year 2008 triggered an Android avalanche that changed the world of mobile computing and reshaped mobile communication, displacing the then standard OS in smartphone “Symbian”.
A key reason fingered for the runaway success of Android is the platform’s inherent ability to support wider features and high performance at costs significantly lower in comparison to other proprietary OS platforms. The shorter evolutionary period for the Android platform, as characterized by the rapid improvements in performance features and capabilities achieved with each updated release of the platform is another prime reason attributed to the spectacular rise of the Android platform in a short span of time.
The Android platform is built to offer equal capabilities in supporting both third-party applications and the phone’s core applications. This thereby dissolves the barriers traditionally associated with developing new and innovative third party applications. In comparison, for other OS platforms this barrier remains high thereby restricting consumers’ ability to personalize their phone to their interests and limits their access to rich communication applications and services. Android’s open source architecture provides double edged flexibility benefits for both handset manufacturers and end-users.
For handset manufacturers, the open software, open device, and open ecosystem of the Android allow successful design of mobile devices with a variety of form factors and chipset architectures that remain at the forefront of technology. The open architecture of the Android also provides the perfect platform for integration of advanced multimedia features and for building applications and other communication technology features and for delivering the best internet and mobile experience in mobile devices.
This report analyzes the worldwide markets for Android Operating System Platform in Thousand Units by the following Product Segments: Android Based Smartphones and Android Based Media Tablets.
The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. The report profiles 60 companies including many key and niche players such as Amazon.com Inc., Google Inc., Motorola Mobility LLC, HTC Corporation, LG Electronics Inc., Samsung Electronics Co. Ltd., Sony Mobile Communications AB
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