“The brands we represent at RL&A are smartly focusing efforts on creating content and conversations with consumers that populate search - while increasing frequency and recency of brand messages...," says Alyson O’Mahoney, EVP and partner, RL&A.
Mount Kisco, NY (PRWEB) March 12, 2013
Robin Leedy & Associates (RL&A), a 26-year-old social media, public relations and digital marketing firm specializing in OTC, HBA and consumer lifestyle brands marketed to women, has added three new client wins: Matrixx Initiatives, Inc. for the Zicam® family of pre-cold and nasal congestion products, Crosscare Limited for Colief® Infant Drops for colic related to transient lactase deficiency, and Cirrus Healthcare Products, LLC for its EarPlanes™ brand of air pressure ear plugs and the launch of the new licensed-character AquaEars™ ear plugs for children.
The firm is known for creative, results-driven integrated digital, social media and public relations campaigns that help drive engagement and promote sales at retail and online for national health, wellness, beauty and lifestyle brands. “We’ve been developing social media and digital marketing initiatives for clients, particularly in the OTC and HBA space, that balance motivating messages and innovative, integrated platforms with FDA and other regulatory requirements and brand marketing goals,” says Robin Russo, president, RL&A.
“We spoke to a number of social media and PR firms, but it was evident that not only does RL&A know how to navigate successfully the sometimes complex landscape of OTC and homeopathic brand marketing, but their solid knowledge of and creativity in activating alternative media channels to make a real impact against our target consumer was the differentiating factor,” comments M'lou Arnett, CEO, Matrixx. “We’re excited to add them to our marketing team for the social media, consumer PR and other online marketing initiatives for Zicam this year to help facilitate an integrated approach for our brand.”
Business at RL&A thus far in 2013 is reflecting industry projections regarding the increased use of inbound marketing. “The brands we represent at RL&A are smartly focusing efforts on creating content and conversations with consumers that populate search - while increasing frequency and recency of brand messages - to secure a presence at the zero moment of truth when purchase decisions are researched and made,” says Alyson O’Mahoney, EVP and partner, RL&A. “Utilizing various support vehicles, from pay-per-click advertising and video development and distribution to social media and traditional PR to engage consumers with our clients’ brands is showing measurable and trackable results and is impacting positively on a consumer’s path to purchase.”