Three High-Profile European Brands Select Miami-based AMGW Agency

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Ferretti Group, Safilo & Bâoli Miami Join Firm's PR Client Roster

“More and more European companies are realizing the tremendous importance and buying power of the Latin American market,” said Edward de Valle II, Global CEO of AMGW Agency

A leading European yacht manufacturer, a global eyewear leader from Italy and a high-profile French restaurant group recently selected AMGW Agency to connect with key Latin American and U.S. markets.

“More and more European companies are realizing the tremendous importance and buying power of the Latin American market,” said Edward de Valle II, Global CEO of AMGW Agency, which provides comprehensive digital, media buying, and public relations services. "Our fast-growing agency is in an ideal strategic location to help them achieve their goals."

After adding more than 20 clients in 2012, AMGW Agency recently signed the thee new multinational brands. Ferretti Group, the largest yacht manufacturer in the world with eight versatile yacht brands, and Safilo, the global leader in eyewear with licensing agreements with top-tier fashion houses, contracted for media buying and public relations services in Latin America, focusing on key markets like Mexico, Panama, Colombia, Puerto Rico, Argentina and Peru.

For Bâoli Miami – part of The Bâoli Group, which has popular restaurant, lounge and club venues in Cannes, France – AMGW Agency will focus on the South Florida market, in addition to Latin America and key cities throughout the United States.

“With our expansive reach that includes our own operations in Mexico, Argentina and Brazil, AMGW Agency knows how to reach these diverse audiences and cultures with strategic communication methods and messages," said de Valle.

AMGW Agency is recognized for its expertise in strategic media buying and public relations services in South Florida as well as in Latin America. The agency's public relations division, AMGW prworks, specializes media relations and outreach, corporate communications, strategic planning, promotions, and much more.

Additional clients in the agency’s public relations portfolio include Trump Ocean Club® International Hotel & Tower Panama, Eden Roc at Cap Cana, Grove at Grand Bay, Doral Golf Resort & Spa, 1805 Ponce. In mid-2012, AMGW Agency was ranked fifth largest public relations firm in South Florida by the South Florida Business Journal.

About Ferretti Group
The Ferretti Group, the largest yacht manufacturer in the world and leader in the sphere of designing, building and marketing luxury motor-yachts, is noted for its portfolio of prestigious brands. Ranging from 27 feet to 278 feet, the brands include Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft, CRN and Ferretti Custom Line - each of which is a leader in its market segment. The extensive range of yachts includes: flybridge, open, lobster boats, sport fisherman, maxi and mega-yachts. The Ferretti Group has an exclusive network of 60 carefully selected dealers who market the Group’s yachts in over 80 countries. For more information, visit http://www.ferrettigroup.com.

About Safilo:
Based in Padua, Italy, Safilo Group is the most distinguished premium eyewear manufacturer in the world. For over 75 years, Safilo has produced and distributed the highest quality products ranging from sunglasses to sports eyewear and prescription frames. Safilo blends high style and advanced technological innovation for its proprietary brands such as Polaroid and Carrera, as well as the world’s most renowned fashion houses, including Dior, Marc Jacobs, Alexander McQueen, Gucci, and many more. For more information, visit http://www.safilo.com/en/.

About Bâoli:
Known for their exceptional restaurants, lounges and clubs, The Bâoli Group includes three locations in Cannes, France - Le Bâoli Restaurant, Bâoli Beach, and New York, New York, - in addition to its first location in the U.S. - Bâoli Miami. Located at 1906 Collins Avenue in Miami Beach, Bâoli Miami is one of the area’s most sought-after destinations in South Florida for exciting nightlife and Mediterranean cuisine. Wednesday nights is the most popular featuring “My Boyfriend is Out of Town” dinner parties with reservations required. Bâoli Miami is open for dinner nightly from 7:00 p.m. - 3:00 a.m. For more information, please call 305.674.8822 or visit http://www.baoli-group.com.

About AMGW AGENCY
Since establishing AMGW Agency more than five years ago, CEO Edward de Valle II has strategically positioned the company to be among the region's premier digital, media planning & buying, and public relations agencies by expanding its global reach and services. Executing marketing strategies in all developed and developing regions of the world, the agency’s core capabilities include strategic media planning & buying, comprehensive public relations, and communications, creative and interactive services. For more information, visit http://www.amgwagency.com or email market(at)amgwagency.com

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Nicole Lewis
AMGW Agency
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