New Brand Book Simplifies Brand Strategy

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The book, Solving the Brand Puzzle, provides structure to brand development

The Brand Book - Solving the Brand Puzzle

Solving the Brand Puzzle explains how to define and develop a complete brand.

Readers have told me this is the kind of book they read once and then come back to time-and-time again,” states Michaud. “I like hearing that because this book is not intended to just tell you what to do, but mainly how to do it.

A new brand book, Solving the Brand Puzzle, clarifies why it is no coincidence that companies which are better recognized, have more satisfied customers, and makes more money, also have complete brand strategies. By comparing popular brands such as Wal-Mart, Southwest Airlines, The Walt Disney Company, and Darden Restaurants, to others that are not as successful, author Robert Michaud builds a case for why complete brand development is crucial for any business to achieve its full potential.

“A complete brand constitutes a lot more than a logo and a tag line,” states Michaud. “Companies with complete brands have successfully integrated their brands into: Strategic vision, management business plans, staff culture, and customer sensory experience. By doing this, companies gain control over how their brands are perceived. And, perception is critical because a brand is not what the company says it is. Instead, it’s what the customer thinks it is.”

Author Michaud breaks down brand development into a four-part process and explains how these four pieces of the brand puzzle must be developed and assembled in the proper order. “Assembling the puzzle pieces out-of-order is like putting the cart before the horse. For example, you can’t build a consistent staff culture until you first know what the company’s strategic vision for the brand is,” says Michaud.

Robert Michaud’s brand book is educational and entertaining.

Solving the Brand Puzzle provides a step-by-step approach to help any company develop a complete brand strategy. It clarifies, defines, and demystifies the abstract concept of brand development. It empowers companies to take control of how their brands are perceived.

“Readers have told me this is the kind of book they read once and then come back to time-and-time again, because it’s full of helpful information,” states Michaud. “I like hearing that because this book is not intended to just tell you what to do, but mainly how to do it.”

In his book, Michaud begins with engaging personal anecdotes to establish the premise of each chapter. He then presents the topics in detail, and enhances his narrative with exercises and case studies. Michaud also includes a real-world corporate example of a brand discovery exercise, as well as his “Culture Quiz,” which is a practical tool that assesses the quality of a company’s brand culture.

The introductory chapter of Solving the Brand Puzzle is available as an excerpt at http://www.thebrandbook.net
ISBN 978-1-58776-930-6

To place orders for the book, visit http://www.HudsonHousePub.com or the author’s the site http://www.theBrandBook.net
Solving the Brand Puzzle is published by:
Hudson House - NetPublications, Inc.
675 Dutchess Turnpike
Poughkeepsie, NY 12603
Toll-free: (800) 724-1100

Author Robert Michaud has worked in the sales, marketing, advertising, and customer service industries for over 35 years. During this time, he developed award-winning campaigns and projects for several national and regional clients, in a wide range of businesses including retail, manufacturing, home improvement, and banking. Robert is currently the Chief Marketing Officer for a financial institution in New York.

To arrange an interview, contact the author, Robert Michaud, at bob(at)theBrandBook(dot)net

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