MassiveImpact’s Ronen Mense Elected to Board of Directors of MEF Asia

The MEF Asia Board Together will Pioneer New Forms of Market Collaboration and Advancement for the Mobile Industry.

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Representing both MEF and MassiveImpact at a pivotal time for the mobile advertising industry is a huge honor and I’m happy to be given the opportunity to impact the future of the mobile industry on a global scale.

Tel Aviv, Israel (PRWEB) March 12, 2013

MassiveImpact, a leader in performance mobile advertising, announces today the election of Ronen Mense, Vice President of Sales and Business Development in the Asia Pacific Region, to the MEF Asia board. As a board member, Mense will act as a voice for MEF, participating in branded events as both a speaker and moderator, and provide input on regulatory discussions that will impact the mobile industry in Asia.

“MEF plays an integral role in creating policy and initiatives that will take mobile content and commerce forward,” says Ronen Mense, Vice President of Sales and Business Development of MassiveImpact. “Representing both MEF and MassiveImpact at a pivotal time for the mobile advertising industry is a huge honor and I’m happy to be given the opportunity to impact the future of the mobile industry on a global scale.”

In addition to Mense, six other new members joined the MEF Asia Board following the hotly contested elections, including:

Chaitanya Devalapally, Associate Vice President, Operations, IMImobile
Dippak Khurana, Founder & CEO, Vserv.mobi
Nitish Mittersain, CEO and Founder, Nazara Technologies
Milind Pathak, Global Head New Business, One97 Communications Ltd
Marcus Tan, Managing Director, Smaato Inc.
Kugan Thirunavakarasu, Senior GM/Head of Product & Infotainment Business, Maxis Communications Berhad

The seven new board members appointed for a two year term will join the incumbent board directors from Hungama, inMobi, InternetQ, Mono Technology and Netbiscuits, and together will pioneer new forms of market collaboration and advancement.

The MEF Asia chapter is an integral part of MEF’s global footprint.Colin Miles, Vice President of Corporate Marketing at InternetQ was re-elected as MEF Asia Chair for the region. Upon his re-election, Colin Miles, MEF Asia Chair states: “During the 18 months, I have been Chair of MEF Asia, the mobile industry has changed radically and we have collectively faced significant commercial challenges. I am personally delighted to be invited by my peers to Chair for a second term and look forward to the new board employing its vast array of expertise and talent to help MEF drive mobile growth and sustainability for the benefit of the industry overall.”

Prior to his joining MassiveImpact, Mense served in a leadership position at Interchain, a mobile VAS provider, where he spearheaded the company’s growth across the Asian region. He spent seven years working and building companies in the mobile world, including his own wireless application service in 2005. Ronen also has extensive experience in performance-based mobile advertising, marketing of mobile content services and apps, and on-portal/off-portal monetization of operations on a global level. Born and raised in Taiwan, Ronen is fluent in Chinese and has deep roots in Asia.

About MassiveImpact
With five operational sites across the globe and reaching more than 1 billion mobile internet users from 190 countries, MassiveImpact is the leader in performance mobile advertising. The company’s flagship product is TargetAdLive®, a real-time propriety technology that guarantees advertiser return on investment and maximizes traffic monetization for publishers. MassiveImpact is backed by strategic investors in the mobile space, including: SoftBank, SingTel, and Gemini. To learn more about MassiveImpact, visit http://www.massiveimpact.com .


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